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EFFECTIVE COMMUNICATION PRESENTATION PRESENTS
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COMMUNICATE Meet the objective of the PRESENTATION
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COMMUNICATE Clarify the message Observe body language Maintain individual self-esteem Make your point clear, concise, and simple Understand other points of view Nurture others’ feelings Involve yourself in the message Attend to the message Talk judiciously Emphasize listening
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PROCESS
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BARRIERS Bad attitude defensive, negative, or faultfinding Avoiding “real” issues or problems Reluctance to be open and honest Rebutting all discussion Internalizing negative results or self-esteem Evaluating the message too critically Regarding all communication as personal Semantics and jargon
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LISTEN Let the other person convey his or her message Involve yourself in others’ message Summarize and paraphrase frequently Talk only to clarify Empathize with other people Nurture active listening skills
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FEEDBACK Foster an open environment Encourage feedback as a matter of routine Establish guidelines for feedback Discuss unclear communications Be direct, but considerate Ask questions for better understanding Consider feelings of others Keep focused on the objective
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VERBAL Voice that is clear and audible Emphasizing main points by changing rate and pitch Repeating things you want others to remember Being natural Achieving understanding with your audience Looking for feedback (verbal or nonverbal)
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NON-VERBAL Nodding or shaking of the head Open or closed body position Nervous actions i.e. coughing, laughing, shaking Visual gestures hand signals Emotional reaction like tears or a smile Response time for feedback or simply being late Blushing Acting bored by yawning or looking around Lowering of head signaling disinterest
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HOW WE LEARN 1% - THROUGH TASTE 1.5% - THROUGH TOUCH 3.5% - THROUGH SMELL 11% - THROUGH HEARING 83% - THROUGH SIGHT
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PEOPLE REMEMBER 10% of what they read 20% of what they hear 30% of what they see 50% of what they see & hear
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HOURLY COST OF MEETING... SALARY24681020 $62,0001252503755006251,250 $50,0001002003004005001,000 $37,000751502253003751,000 $25,00050100150200250500
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COMMUNICATION PRESENTATION
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Presentation Steps Gain Support Prepare the Presentation Give the Presentation Follow Up on the Presentation
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Gain Support Identify Critical Decision Maker(s) Determine Key Stakeholders Answer WII-FM
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Prepare the Presentation Build Rapport Make the Recommendation Stress Benefits Overcome Objections Seek Action Get Personal Commitment
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METHODS OF VISUALIZING Flip Charts 35mm Slides Video Overhead Projector Multi-Media Projector Flipcharts/Posters/Pictures Handouts
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WHY THE USE OF VISUALS? Improves Credibility Improves Productivity Increases Comprehension Increases Agreement Increases Retention Increases the Probability of Action Shortens Necessary Time.
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BY ADDING COLOR Helps you sell more persuasively. Increases motivation and participation. Accelerates the learning process. Helps retention and recall. Improves and increases comprehension. Motivates participants to read your visuals.
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Say It With Pictures
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HAVE AN AGENDA Overview Objectives Time Frame Start on time Give necessary breaks Make it participative
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ROOM LAYOUT Review layouts –Auditorium –Classroom –Informal –U-Shape –Buzz Make sure the screen can be seen Check for room temperature Have additional projector bulbs on hand Tape power cords to the floor.
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Give the Presentation Practice Plan for Objections Visualize Success
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Overcoming Fear Deep Breathing –Before you begin, make eye contact and take a deep breath Reduce Stress –Before presentation, inhale deeply and say silently to yourself. “I am…On the exhale, say silently “…relaxed” Visualize Success –Find a quiet place and picture yourself giving a perfect presentation Use Preparation Aids –Organize your thoughts on plan, note cards, etc. Practice –Perfect practice makes perfect presentation Move –Move and use gestures to make your presentation dynamic and interesting
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Give the Presentation Style –Act Naturally –Show Positive Attitude and Enthusiasm –Be Sincere –Professional - Friendly Delivery –Eye Contact –Body Movement –Gestures
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Give the Presentation Recommendations Understood Stress Benefits Overcome Objections Have a Plan Get Personal Commitment
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FOLLOW-UP Get Feedback –Presentation Evaluation Reduce Post Decision Anxiety Stress Benefits of Early Implementation
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Evaluate E ngage –Did the presentation engage the audience? –Did the audience participate? –Did the audience get the WII-FM? V isualize –Did the presentation provide a view of the objective of the presentation? A chieve –Was the presentation objective(s) accomplished? L earn –Did the presenter find any opportunities for improvement? V alidate –Were individual needs and contributions supported? A cknowledge –Was Individual commitment obtained? T roubleshoot –Are there any items requiring further research? –Any problems, issues or opportunities? –Any symptoms of conflict? E scalate –Are there any issues or problems requiring further action by higher authority?
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Summary Tell them what you are going to tell them Tell them Tell them what you told them
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Presentation Process Gain Support Prepare the Presentation Give the Presentation Follow Up on the Presentation
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