2. Maui County Cooperative Extension Planning for the 21 st Century April 29, 2014

3. Cindy Reeves, PhD, MPH National Program Leader for Nutrition & Health creeves@nifa.usda.gov –Program focus is on promoting health, preventing disease and disability, eliminating disparities and improving quality of life; and encompasses a broad array of issues including health & safety, nutrition & health education, health literacy, health in the environment, access to health care and preventive services, and community health planning.

4. Population Food Water Environment Climate Change Energy Health Poverty Societal Challenges Population Food Water Environment Climate Change Energy Health Poverty

7. Maui County Population, 2010 Approximately 155,000 Ethnic distribution: –White 35% –Asian 26% –Native Hawaiian/Pacific Islander 10% –Two or more races 28% –All others 1% –Identify as Hispanic/Latino 10%

9. Agricultural Competitiveness  Improve crop and animal agriculture; enhance farm productivity and income; policies; supply chain; storage; transportation Ecological Footprint  Water/land use, natural resource and environmental stewardship, greenhouse gas, global climate change, depleted soils Bioeconomy  Replacements for petroleum-based products and enhance community economic well being Health  Food safety, nutrition, obesity, type II diabetes, cardiovascular disease, dementia, cancer Youth, Family, and Communities  Literacy, hunger, poverty, families/children, youth development, aging issues, jobs and economic security 21 st Century Food & Agricultural System Challenges

10. http://books.google.com/books?id=wq8ZAQAAIAAJ&printsec=frontcover& source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false Evaluation of Methods Used by Extension Agents, 1918

11. MOODLE DISTANCE DIAGNOSTICS Social Media

12. Given all the ways people get their information… What is the essential Public Value of Maui County Cooperative Extension? …network of local, knowledgeable human resources

13. Transformative Approach A deliberate, integrated research and Extension program focused on an issue, which results in a positive change in behavior or practice in the target audience

14. Planning for Maui County A Transformative Approach “ability to integrate across the broad excellence of disciplines in the agricultural, environmental and human sciences in order to find sustainable solutions to complex societal issues.” --University of California Cooperative Extension

15. Vision for Maui County Cooperative Extension Responsiveness to stakeholders/critical issues Integration of research and outreach Promotion of teamwork and collaboration both within CTAHR and among partners Effective and efficient use of resources Strong administrative and managerial functions

16. Strategic Plan 2005-2010: Goal 1 Provide an Excellent and Relevant Student- Centered Learning Environment

17. Goal 1. Provide an Excellent and Relevant Student-Centered Learning Environment Planning for Maui County Equally applicable for Extension learners Target programs to the needs/wants of the communities served Expand offerings via technology Incorporate evaluation and data collection into all outreach education Communication and marketing of programs and successes

18. Strategic Plan 2005-2010: Goal 2 Diversify and Strengthen the State’s Economy

19. Goal 2. Diversify and Strengthen the State’s Economy Maui produces ¼ of the state’s Ag output; between $156 - $162 million Sugar and Pineapple industries Seed corn industry: Monsanto & Mycogen on Maui & Molokai Biofuels in future: Hawaiian Commercial and Sugar Co and Maui Electric Co Livestock operations: Maui Cattle Company Diversified ag in vegetables, flowers, fruits, landscape, turf and ornamental production

20. Goal 2. Diversify and Strengthen the State’s Economy: Cooperative Extension Strengthen integrated programs in sustainable agriculture Provide technical support and training to businesses in CTAHR-related fields Provide integrated research and extension –for businesses to increase employment, profitability and markets –Targeted at new products and services

21. Goal 2. Diversify and Strengthen the State’s Economy: Cooperative Extension Program Area 1: Hawaii’s Diversified Tropical Crop Systems for Sustainability and Competitiveness

22. Hawaii’s Diversified Tropical Crop Systems for Sustainability and Competitiveness Planning for Maui County Provide access to diagnostic and analytical services for soil testing, water analysis, plant tissue analyses, plant disease identification, insect pest identification, and feed and forage analysis Conduct outreach programs to provide best management practices to grow and market existing and new crops Provide access to training in identification and management of production costs and niche markets Incorporate research-based technology that reduces losses due to pests, disease, and inefficient use of resources in production systems Contribute to the development of sustainable ag programs

23. Goal 2. Diversify and Strengthen the State’s Economy: Cooperative Extension Program Area 2: Sustainable Energy

24. Sustainable Energy Planning for Maui County Determine optimal grass type substrate for ethanol production Develop useful co-products of biofuel cultivation and processing such as animal feed and/or soil amendments for ag production Develop energy efficient methods for production and processing of agricultural produce in Maui

25. Strategic Plan 2005-2010: Goal 3 Protect and Enhance the Environment and Hawaii’s Resources

26. Goal 3. Protect and Enhance the Environment and Hawaii’s Resources Range and pasture production Weed management Vegetable and melon crops Turf grass Ornamental and flower production Soil fertility and plant nutrition

27. Goal 3. Protect and Enhance the Environment and Hawaii’s Resources Strengthen management of ag & natural resources; and impacts of human activities in ecosystems to mitigate environment & waste management problems Strengthen integrated research and extension initiatives to mitigate pests and invasive species Research and outreach activities on water quality, forest and range resources, species diversity, detection, analysis, and remediation of toxic compounds

28. Goal 3. Protect and Enhance the Environment and Hawaii’s Resources Program Area 1: Sustain, Protect, and Manage Hawaii’s Natural Resources and Environment

29. Sustain, Protect and Manage Hawaii’s Natural Resources and Environment Planning for Maui County –Develop best management practices for forests, watersheds and agroforestry ecosystems –Provide knowledge and technologies to improve the management of agricultural production to enhance the environment –Provide professional development opportunities for CTAHR faculty to improve capacity in natural resource management –Implement programs to provide pollution control information and environmental education to the community (e.g. schools, home gardeners)

30. Goal 3. Protect and Enhance the Environment and Hawaii’s Resources Program Area 2: Invasive Species & Climate Change

31. Invasive Species & Climate Change Planning for Maui County –Participate in a statewide emergency response process to quickly identify, mitigate, and transfer info about new invasive pests –Provide outreach activities to educate stakeholders on biology, management techniques, and other information on targeted invasive species –Conduct pertinent research on the biology and control of invasive species, including impacts on ecosystems –Deliver programs directed at catchment systems and urban horticulture to mitigate or prevent negative effects of drought and climate change

32. Strategic Plan 2005-2010: Goal 4 Strengthen Families and Communities

33. “More than half of the people reached by CTAHR extension programs are served in non-agriculture activities— the “human resources” half of our college name.” -- Dr. Maria Gallo, Op Ed, Honolulu Star Advertiser, May 13, 2014

34. Goal 4. Strengthen Families and Communities Nutrition education related to childhood obesity, healthy eating, and food safety Master Gardener program volunteers 4-H Youth Development Intergenerational Programs Emergency Preparedness

35. Goal 4. Strengthen Families and Communities Integrated research and extension on children and youth, families and growing needs of elderly Conduct evaluation, provide information and tech assistance to enhance policies & programs Develop leadership and volunteer capacity; facilitate partnerships & networks Increase urban horticultural programs, home and community gardens Understand and communicate: –The role of nutrition and lifestyles in health & disease –Food safety concerns & recommendations for health –Financial literacy and management of resources –Effective prevention of contaminant release and management of contaminants and chemicals

42. Goal 4. Strengthen Families and Communities Program Area 1: Youth, Family and Community Development

43. Youth, Family and Community Development Planning for Maui County Conduct research on social needs and utilization of social services in Maui communities to guide both practice and policy decisions Develop outreach programs to train and support caregivers for youth and the elderly Conduct training in building effective collaborations and create opportunities to build new collaborations within the college and community Develop and maintain outreach programs in family and community development, including financial skills, science literacy and leadership development Provide adult development programs to volunteers for youth programs

44. Goal 4. Strengthen Families and Communities Program Area 2: Health, Wellness and Food Security of Families and Communities

45. Health, Wellness and Food Security of Families and Communities Planning for Maui County Develop initiatives to improve diet and nutrition in Maui’s multiethnic population, addressing diabetes, iron deficiency, weight mgmt and others Conduct outreach programs for stakeholders to enable them to make educated decisions to improve their health, wellness and quality of life. Deliver education programs aimed at increasing local food production by households and commercial producers Promote locally grown commodities to minimize mainland and intern’l imports with a focus on local produce of high nutritional value Participate, at the state level, in research, training and extension regarding detection, analysis, diagnosis, management, and assessments of the risk and impact of threats to Hawaii’s food supply and biological and chemical threats

46. Health, Wellness and Food Security of Families and Communities Planning for Maui County Provide leadership in family and community safety, disease-exposure prevention, food security and safety Participate in research and extension to identify and mitigate the physical, social, and/or cultural barriers to food security, improved nutrition and physical well-being of youth and adults Develop and promote socially and culturally appropriate activity and diet-based interventions to reduce obesity rates Promote food safety by participating in research and extension programming in good agricultural practices and/or food preparation practices to prevent biological and/or chemical contamination of food

47. Agricultural Competitiveness  Improve crop and animal agriculture; enhance farm productivity and income; policies; supply chain; storage; transportation Ecological Footprint  Water/land use, natural resource and environmental stewardship, greenhouse gas, global climate change, depleted soils Bioeconomy  Replacements for petroleum-based products and enhance community economic well being Health  Food safety, nutrition, obesity, type II diabetes, cardiovascular disease, dementia, cancer Youth, Family, and Communities  Literacy, hunger, poverty, families/children, youth development, aging issues, jobs and economic security 21 st Century Food & Agricultural System Challenges

48. Outreach Advocacy & Revenue

49. Impact of Federal Budget on Extension FY 10 FY 14 Change FY15* Extension budget appropriations$487M $469M -$18M $469M *FY 2015 President’s Budget proposal

50. Percent of Expenditures on Research & Extension, FY 2012

51. Hawaii Expenditures on Extension & Research FY 2012

52. National Expenditures on Extension & Research FY 2012

55. Revenue Generation Grant Support: grant-writing skills development; collaborations & mentoring, internal pre-submission review; NIFA review panels Fee-based services: plants & seeds, analytical services, workshops, trainings, publications, certifications… Partnerships: State or County Agencies, private nonprofits or for-profits

56. Moloka’i Extension Office Moloka’i Applied Research Farm Kahului Extension Office Kula Agriculture Park Site Maui Agricultural Research Center Haleakala Agricultural Experiment Station Maui County Research & Extension Stations

60. webinars part of Land-grant University System national network HORTICULTURE ranching ONLINE Local Access seminars ENVIRONMENT agriculture nutrition Transformational Education Small Business Rural HEALTHY PEOPLE community economic vitality FAMILY WELL-BEING FOOD SAFETY 4-H youth development learning tools translating research URBAN civic engagement TRUSTED RESOURCE ask-an-expert water conservation Disaster preparedness FORESTRY All 50 states District of Columbia U.S. territories Leadership Development ENERGY farming train the trainer

61. Maui County Cooperative Extension Looking to improve lives for the next 100 years!

63. MEACA Program States Alabama Florida Georgia Kansas Michigan Missouri North Carolina Pennsylvania Tennessee Texas West Virginia Wisconsin

64. Role of Partner States Facilitate education, outreach, and enrollment activities related to CES outreach within each state. Conduct training events, including webinars for extension professionals statewide and provide them with ACA resources, materials and support. Conduct on-going weekly evaluation & reporting (transition to monthly in April)

65. Initial Timeline for Implementation, 2014 Jan 6: Training of staff from (12) sub- award states in DC with CMS & NIFA Jan 24: First weekly evaluation data due Mar 31: Open Enrollment ended TOTAL of (10) WEEKS OF INITIAL PROGRAM IMPLEMENTATION

66. MEACA Program Initial Results 38,500 consumers (including nearly 9,000 young adults) reached with direct education and outreach efforts 44,500 consumers assisted with enrollment in health insurance or referred to CACs and Navigators 2.6 million consumers were reached via indirect outreach efforts