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Published byAubrey Dennis Modified over 9 years ago
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Strategic management is a set of decisions and administrative systems, which sets out the vision and mission of the organization Vision & Mission in the long term in light of competitive advantage Competitive Advantage seeks to Taatnivha through the study and follow-up and assessment of opportunities and environmental threats Threats & Opportunities and their relationship to power and weaknesses of the organizational Strengths & Weaknesses and to achieve a balance between the interests of Stakeholders of the various parties
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1. Basic Financial Planning 2. Forecast-Based Planning 3. Externally-Oriented Planning (Strategic Planning) 4. Strategic Management
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1. Where is the organization now? 2. If there has been no change - where Stwol organization during the next five years?Is the answer acceptable? 3. If the answer is not acceptable - What are the actions that must be taken by the administration? What are the risks and rewards resulting from it?
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External Environment First: an analysis of the external environment Containing the external environment variables (opportunities and threats), which is located outside the boundaries of the organization and not under the control and supervision of senior management in the short term, and contain the external environment of two or two groups, namely:
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A - General environment Where the general environment includes all external forces acting on regulatory decisions short and long ones include economic forces, technological, cultural, social, and political forces and the legislature. The Task Environment B - environment or the working environment Include all of the elements or groups with a direct impact on the operations of the organization and some basic elements of the shareholders, government, interest groups, trade unions
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II: Analysis of the internal environment Internal environment consists of variables (factors strengths and weaknesses) within the organization itself and are subject to the supervision of senior management in the short term and include the internal environment of: Organizational Structure: Structure and includes communications, power, and the chain of command, which is described in the organizational chart Culture: Culture includes beliefs, expectations and shared values among members of the Organization Resources: Resources include the assets of the company's physical assets, skills and human capacity and talent management
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Corporate Strategy It describes the orientations of the organization overall, reflecting the general trends towards the growth and management of its business lines and products to balance the mix of products. The specific strategy of the Organization of the decisions that determine the type of business that must be linked to the organization as well as the flow of resources and money to and from sections of the organization and finally the Organization's relations with major groups in the environment.
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Business Strategy Sometimes called competitive strategy Competitive Strategy and are usually located at the strategic business units SBU, which focuses on improving the competitive position of products or services of the Organization in a particular industry or market sector in particular.
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تتعلق أساساً بتعظيم الكفاءة فهى تطور وتضع الاستراتيجيات لتحسين الأداء فى ظل القيود الداخلية المتاحة.
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