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WELCOME! Fundraising for Environmental Education Groups April 7, 2011
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Outline Webinar tour Objectives of this session Grantmaker Perspective – Kim Kiel Corporate Perspective - Christina ACEE resources - Christina Discussion
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Webinar functions Chat Icons Questions Recording for this webinar
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Objectives Identify elements of a great grant proposal Understand the different types of funding available for your programs Learn tips, tricks and pet peeves of granting organizations
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What is the most challenging part of fundraising for you?
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Corporate Perspective
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Corporate Social Responsibility (CSR) is a priority of corporations, all have yearly reports detailing this aspect of their business. Community Investment/Involvement is a key element to CSR. Corporations are part of our communities, staffed by our family, friends and neighbours. Why should you consider approaching the corporate community?
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Encana Community Investments, 2009 Encana invested $25.42 million dollars in 2009 through their community investment program
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Shift Philanthropy Give us money because we do good works Creating Shared Value Corporate success and social welfare are interdependent
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More Than Money! Looking for ways to engage their employees Offering other skills – marketing, equipment, expertise
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What Makes a Great Proposal? The corporation must build a business case to support your initiative, make it easy for them!
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What Makes a Great Proposal? Alignment with corporate priorities, more than one if possible! Environment AND Education. Concise, succinct, plain language, easy to understand - need I say more…. (3-4 pages max) Associated with other initiatives the corporation is supporting – DO YOUR RESEARCH!
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What Makes a Great Proposal? Be clear with your sponsor recognition elements, clearly show the differences in recognition levels based on $$$$ invested. Meeting a unique need not being met by anyone else, OR Partnering/collaborating with others to seek solutions that cannot be found in isolation
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What Makes a Great Proposal? Consider starting small and work to prove your ability to deliver, before jumping in!
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Building Long-term Relationships Be open and transparent with your successes AND challenges. Event organizer worst nightmare. We have more demand than we can meet!
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Building Long-term Relationships Report back regularly as decided upon at the outset Set out a clear evaluation plan and deliver on it Share stories, photos, media coverage and video as part of your reports
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Questions?
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ACEE Resources Polling Needs Assessment Workshops Newsletter sign up Case for EE Networks Database
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Questions?
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