1. Mobile Philanthropy How mobile/social tools are changing the way Americans give to and interact with organizations Thrive Arts Conference June 13, 2012 Aaron Smith Senior Research Specialist Pew Internet Project

2. Part of the Pew Research Center, a nonpartisan “fact tank” based in Washington, DC PRC’s mission is to provide high quality, objective data to thought leaders and policymakers Data for this talk is from nationally representative telephone surveys of U.S. adults (on landlines and cell phones) Presentation slides and all data are available at pewinternet.org

3. The Internet: Then and Now

4. 46% of US adults used the internet 5% had home broadband connections 53% owned a cell phone 0% connected to internet wirelessly 0% used social network sites _________________________ Information flowed mainly one way Information consumption was a stationary activity Internet Use in the U.S. in 2000 Slow, stationary connections built around a desktop computer

5. 82% of US adults use the internet 2/3 have broadband at home 88% have a cell phone; 46% are smartphone users 19% have a tablet computer 19% have an e-reader 2/3 are wireless internet users 65% of online adults use SNS The Internet in 2012 Mobile devices have fundamentally changed the relationship between information, time and space Information is now portable, participatory, and personal

6. The Very Nature of Information Has Changed All around us Cheap or free Shaped and controlled by consumers and networks Designed for sharing, participation and feedback Immediate Embedded in our worlds Scarce Expensive Shaped and controlled by elites Designed for one-way, mass consumption Slow moving External to our worlds Information was… Information is…

7. Information is Woven Into Our Lives Mobile is the needle, Social Networks are the thread Social Networks… Surround us with information through our many connections Bring us information from multiple, varied sources Provide instant feedback, meaning and context Allow us to shape and create information ourselves and amplify others’ messages Mobile… Moves information with us Makes information accessible ANYTIME and ANYWHERE Puts information at our fingertips Magnifies the demand for timely information Makes information location-sensitive

8. GADGETS

9. Adult gadget ownership over time (2006-2012) % of American adults age 18+ who own each device Source: Pew Internet surveys, 2006-2012

10. % of American adults age 18+ who own each device Source: The Pew Research Center’s Internet & American Life Project surveys. Gadget ownership snapshot for adults age 18+ Subset of cell phones

11. Mobile is the Needle: 88% of US Adults Have a Cell Phone Teen data July 2011 Adult data Feb 2012 % in each age group who have a cell phone 46% of US adults now own SMARTPHONES, up from 35% in Spring 2011 Highest rates among: 18-24 year-olds (67%) 25-34 year-olds (71%) Half of cell owners use their phone to go online, and nearly one in three use the internet mostly on their cell phone instead of a laptop or desktop computer

12. Smartphone ownership by age & income/education % of adults within each group who own a smartphone (for example, 58% of 18-29 year olds with a household income of less than $30,000 per year are smartphone owners) 18-29 (n=336) 30-49 (n=601) 50-64 (n=639) 65+ (n=626) All adults66%59%34%13% Annual Household Income Less than $30,0005842165 $30,000 or more72694427 Educational Attainment High school grad or less6343228 Some college or college graduate70714420 Source: Pew Research Center’s Internet & American Life Project January 20-February 19, 2012 tracking survey. N=2,253 adults age 18 and older, including 901 interviews conducted on respondent’s cell phone. Interviews conducted in both English and Spanish.

13. Overall, if you had to use one single word to describe how you feel about your cell phone, what would that one word be?

14. % of US adult cell owners who use their phones to… Mobile is the Needle That Weaves Information Throughout Our World

15. % of adult cell phone owners age 18+ within each group who do the following activities with their cell phone White, non- Hispanic (n=1343) Black, non- Hispanic (n=232) Hispanic (n=196) Send or receive text messages707683* Take a picture717079* Access the internet3956*51* Send a photo or video to someone525861* Send or receive email3446*43* Download an app2836* Play a game3143*40* Play music2745*47* Record a video3041*42* Access a social networking site2539*35* Watch a video2133*39* Post a photo or video online1830*28* Check bank balance or do online banking1527*25* *indicates statistically significant differences compared with whites. Source: The Pew Research Center's Internet & American Life Project, April 26 – May 22, 2011 Spring Tracking Survey. n=2,277 adults ages 18 and older, including 755 cell phone interviews. Interviews were conducted in English and Spanish. Cell Phone Activities by Race/Ethnicity

16. How Phones Function In Our Lives % of US adult cell owners who had done each of the following in the 30 days prior to the survey…

17. % of cell owners in each age group who have performed these real-time activities in the previous 30 days Source: Pew Research Center’s Internet & American Life Mobile Survey, March 15-April 3, 2012. Using Phones for Real-Time Information

18. Apps provide direct connections to information % of app downloaders who have downloaded each type of app… Based on August 2011 Pew Internet Tracking Survey One in three US adults download apps to a cell phone or tablet computer App downloading is highest among young adults age 18-29 Apps: From Superhighway to Bypass

19. Apps, Geolocation and Augmented Reality

20. 29% of adults own a specialized device for e-reading (either a tablet or an e-reader) –19% of adults own an e-book reader –19% of adults own a tablet computer E-book reader and tablet ownership are strongly correlated with income and education, and these devices are most popular with adults under age 50 Women are more likely than men to own e- readers, and parents are more likely than non-parents to own tablets Tablet and E-reader Use is on the Rise

21. SOCIAL NETWORKS = NETWORKED INDIVIDUALS, NETWORKED INFORMATION

22. Social Networks are the Threads That Connect Us 65% of online adults use social networking sites Consistent rates across gender, race/ethnicity, and income groups

23. Why Adults 18+ Use Social Networks

24. A Pew study finds that contrary to fears the internet isolates people... Facebook users are more trusting than other adults Facebook users have more close relationships Facebook users get more social support than other adults For networked individuals, information is embedded and ambient Social Networks and Social Cohesion

25. Twitter use is especially prominent among… African- Americans 18-24 year olds Mobile users Special Focus - Twitter

26. The “Text to Haiti” Campaign and Pew Arts Survey Case Studies

27. “Mobile Donor” study 20% of American adults have made a charitable donation online, and 9% have done so via text message Partnered with mGive Foundation, Knight Foundation and Berkman Center to get deeper insights into this group and their experiences with mobile donations Telephone survey of 1,003 text donors to Haiti relief –Many people screened out due to age (under 18) or because their number was reassigned

28. Their tech use is > than the national avg They are young and racially diverse compared with other types of charitable donors They aren’t especially engaged with social/political issues, and don’t follow national or int’l news especially closely They participate in social/civic groups at the same rate as other Americans Generally speaking, the mobile donors we surveyed are just “regular folks”

29. How long Haiti donors waited between hearing about campaign and making their text donation Source: Pew Research Center’s Internet & American Life Project, Berkman Center for Internet & Society and mGive Foundation September 9, 2011 – October 13, 2011 survey of 863 cell phone owners who texted a donation to Haiti earthquake relief. Margin of error is +/-3 percentage points based on Haiti text donors who consented to further contacts on their mobile phone. Mobile phones facilitate “impulse giving”—most text donors gave within one day of hearing about campaign…

30. % of adult book readers (age 18+) using this format on an average day, as of June 2010 and December 2011 …and generally view text donations as a spur-of-the- moment decision Source: Pew Research Center’s Internet & American Life Project, Berkman Center for Internet & Society and mGive Foundation September 9, 2011 – October 13, 2011 survey of 863 cell phone owners who texted a donation to Haiti earthquake relief. Margin of error is +/-3 percentage points based on Haiti text donors who consented to further contacts on their mobile phone. When you make an online/text donation, is it…

31. % of adult book readers (age 18+) using this format on an average day, as of June 2010 and December 2011 The Haiti donors we surveyed have not followed the ongoing reconstruction efforts very closely… Source: Pew Research Center’s Internet & American Life Project, Berkman Center for Internet & Society and mGive Foundation September 9, 2011 – October 13, 2011 survey of 863 cell phone owners who texted a donation to Haiti earthquake relief. Margin of error is +/-3 percentage points based on Haiti text donors who consented to further contacts on their mobile phone. How closely have you been following events in Haiti following the earthquake?

32. % of adult book readers (age 18+) using this format on an average day, as of June 2010 and December 2011 …but they encouraged others to donate through their (face- to-face) friend networks Source: Pew Research Center’s Internet & American Life Project, Berkman Center for Internet & Society and mGive Foundation September 9, 2011 – October 13, 2011 survey of 863 cell phone owners who texted a donation to Haiti earthquake relief. Margin of error is +/-3 percentage points based on Haiti text donors who consented to further contacts on their mobile phone. % within each group who encouraged others to make a text donation to Haiti relief by…

33. % of adult book readers (age 18+) using this format on an average day, as of June 2010 and December 2011 …and many have continued to donate to other more recent disaster response efforts Source: Pew Research Center’s Internet & American Life Project, Berkman Center for Internet & Society and mGive Foundation September 9, 2011 – October 13, 2011 survey of 863 cell phone owners who texted a donation to Haiti earthquake relief. Margin of error is +/-3 percentage points based on Haiti text donors who consented to further contacts on their mobile phone. % within each group who texted a donation to…

34. “Internet and Arts Organizations” study National survey of all arts organizations that received an NEA grant between 2006-2011 –NEA funding just a mechanism to build respondent pool; NEA did not sponsor, no questions about NEA’s role –Goal is to evaluate how arts orgs are using internet, social media and other digital technologies in outreach, communications, development, etc. 3k orgs contacted, currently ~600 completed surveys Survey ongoing through July, report in Fall

35. Aaron Smith Senior Research Specialist Pew Research Center’s Internet & American Life Project asmith@pewinternet.org Twitter: @pewinternet @aaron_w_smith All data available at: pewinternet.org