1. Stardust By Demise Corporations Elven Vorana Kemble Tsoi Period 8

2. Stardust Stardust is basically a state of the art cell phone(like the new iPhone3GS) with a built in wallet feature/function. Stardust is basically a state of the art cell phone(like the new iPhone3GS) with a built in wallet feature/function. It’s basically killing two birds with one stone since you have a wallet and a cell phone. It’s basically killing two birds with one stone since you have a wallet and a cell phone. It is like a mini safe for your money so if people steal your phone/wallet they won’t be able to get the money out due to password system. It is like a mini safe for your money so if people steal your phone/wallet they won’t be able to get the money out due to password system.

3. PoSiTOiNinG We target people rich people or business people who like to keep up with technology. We target people rich people or business people who like to keep up with technology. People who are insecure about their money or afraid to get their money stolen; bully victims, nerds, geeks. People who are insecure about their money or afraid to get their money stolen; bully victims, nerds, geeks. Medium priced high quality product. Medium priced high quality product. Competitors: Nokia Samsung Apple Sony Ericsson Motorola

4. Marketing Research We used surveys, focus groups, data gathering. We used surveys, focus groups, data gathering. Surveys were able to cover a lot of different kinds of people and opinions to get many aspects and perspectives of things such as types of phones they would prefer to use, qualities, features, colors, etc. Surveys were able to cover a lot of different kinds of people and opinions to get many aspects and perspectives of things such as types of phones they would prefer to use, qualities, features, colors, etc. Focus groups provided a more in depth and detailed answer to the questions we were asking for. We got highly biased and heavily justified answers on one viewpoint of things. Focus groups provided a more in depth and detailed answer to the questions we were asking for. We got highly biased and heavily justified answers on one viewpoint of things. Data gathering showed us what was going on with other companies and how their products were doing so we can get a rough idea of how ours will do in the market. Data gathering showed us what was going on with other companies and how their products were doing so we can get a rough idea of how ours will do in the market.

5. Survey Results What kind of phone do you like/want? Flip phone110% Slide phone330% Touch phone440% Smart phone330% Bar phone110% How much money would you spend on a cell phone? 0$-$5000% $50-$150550% $150-$200330% $200-$30000% $300+220% Do you have a wallet? Yes880% No110% Sometimes110%

6. Packaging High quality cardboard box that gives our product inside maximum protection. High quality cardboard box that gives our product inside maximum protection. It has the main box, then several boxes inside to protect each individual part and accessory of our product separately and more safely. It has the main box, then several boxes inside to protect each individual part and accessory of our product separately and more safely.

7. Label Contents in package. Contents in package. What accessories are included. What accessories are included. Safety warnings. Safety warnings. Appealing look. Appealing look. Colorful. Colorful. Logo. Logo. Barcode. Barcode.

8. Pricing We want it affordable for not just the rich but also middle class people. We want it affordable for not just the rich but also middle class people. About $150-$200 for just the phone itself. (Negotiators) About $150-$200 for just the phone itself. (Negotiators) Limited time exclusive rebates.( $50-$100 off) Limited time exclusive rebates.( $50-$100 off) Price reduction upon bundle purchases. Price reduction upon bundle purchases. Price reduction with addition cell phone plan. Price reduction with addition cell phone plan. Cheaper as time passes.

9. Promotion Giving out free giveaways at the start in the form of raffle drawings to get the word of our product known. Giving out free giveaways at the start in the form of raffle drawings to get the word of our product known. Mass selling with commercials, ads on internet, flyers, and booklets. We will pose very provocative, seductive, and provoking females in our commercials and ads to attract customers. Mass selling with commercials, ads on internet, flyers, and booklets. We will pose very provocative, seductive, and provoking females in our commercials and ads to attract customers.

10. Promotion Very big sales promotions all throughout the time our product is being sold. Very big sales promotions all throughout the time our product is being sold. Rebates Rebates Free gifts/phone accessories Free gifts/phone accessories Buy a bundle of phones and get a few free. Buy a bundle of phones and get a few free. Price reduction if opening with a plan/contract. Price reduction if opening with a plan/contract.

11. Promotion We will start off with personal selling at first. Later we stop. We want to build a relationship with our customers. Get a good reputation. We will start off with personal selling at first. Later we stop. We want to build a relationship with our customers. Get a good reputation. We will not be donating to charities and things of the sort at first. We need money first to cover up everything. We may discuss donating to charities in the long future. We will not be donating to charities and things of the sort at first. We need money first to cover up everything. We may discuss donating to charities in the long future.

12. Distribution We will have our own website that will be selling our product.( www.demise.com) It has its own “add into cart” feature. Pay via Paypal, credit, or debit card online. We will have our own website that will be selling our product.( www.demise.com) It has its own “add into cart” feature. Pay via Paypal, credit, or debit card online. We will be mass selling to cell phone dealers like: T-Mobile, Verizon, Cricket, Cingular, AT&T, Sprint, etc. We will be mass selling to cell phone dealers like: T-Mobile, Verizon, Cricket, Cingular, AT&T, Sprint, etc.

13. Distribution Selling directly locally only. Too much work to sell directly to customers nation or worldwide. We want close relationships with customers, but not that much. Selling directly locally only. Too much work to sell directly to customers nation or worldwide. We want close relationships with customers, but not that much. Also selling through Ebay, Amazon, and many various other online websites we can find. Also selling through Ebay, Amazon, and many various other online websites we can find.

14. Why Stardust?(Summary) It has an incredible price for what you are getting. It has an incredible price for what you are getting. It is pro. It is pro. You will not have to spend money on both a cell phone and a wallet. You will not have to spend money on both a cell phone and a wallet. It is epic and revolutionary top dog product that nobody will ever think of. It is epic and revolutionary top dog product that nobody will ever think of.