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Published byChastity Hodge Modified over 9 years ago
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Technology-To-Business Center, LLC TTB – Company Overview
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TTB Operating Model: Be Flexible Sources of Technology Universities Research Laboratories Entrepreneurs Access Mechanisms Hire Scientists License Technologies Invest in Start-ups Commercialization Mechanisms New Siemens Product New Partner Company New Siemens Business TTB Process Develop and Validate Product Innovations and Business Models
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TTB: “Outside-In” Radical Innovation Berkeley & Shanghai Scientists Entrepreneurs Incubated Start-ups Core Team of Venture Technologists Entrepreneurs Universities Founding Sponsors: A&D, CT Other Partners: COM, SV Radical Innovations Financing, Domain Expertise Business Units Innovative New Products Innovative New Solutions Spin-offs and Start-ups Research Labs Lead Customers
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Started the operation in March 1999 5 minutes walking distance to UC Berkeley campus Founded by A&D and CT Additional sponsorship by COM and SV Shanghai office opened in 2004 Berkeley, California TTB Key Facts
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Tapping the World of Innovation Tsinghua U. Shanghai Jiaotong U. Xi'an Jiaotong U. U. Twente Munich Ongoing ProjectsNew Start-UpNew Siemens Products Rutgers U. MIT Columbia U. U. Stony Brook Epic Games Carnegie-Mellon U. U. Utah U. Illinois UC Davis Kirsen, Inc Position, Inc UC Berkeley A Garage in New Jersey Selected Sources of TTB Projects
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Hire & Spin-in License Technology Invest & License Technology Hire & Start-Up Invest & Spin-in Hire & Spin-in & Start-Up Flexibility: The Key to Systematic Technology Access TTB’s Unique Approach: Focus on the Quality of innovation, not a business model Choose most appropriate access model for each case
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Technology to Business Success Cases 7 New Siemens Products 8 Externally Funded Start-Up Companies Cluster 3D Rendering Low-cost Piezo-Motor Real-time Decision Making On-line Traffic Shaping Network as the Database Collaborating Distributed Agents Privacy-focused Social Networking MES Uncertainty Management Real-time WLAN Motion Control by Demonstration Customizable Control Panel Actuator Matrix Controller Scalable Roaming Networks SCALANCE-W MCD TD-200C IWLAN/PB Link Parcel Singulator Sigmalyzer Wireless Sensor Networks for Traffic Direct Load Programming Intelligent Infeed
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3 Things to remember about TTB What we do: Bring innovation from outside into Siemens From universities, seed stage companies, research labs How are we different: Flexible approach allows us to focus on innovation We don’t skip innovations if they fail to match a certain approach Hire, invest, contract, or license: we apply the best approach for each opportunity Our mission: Create real business New, or radically improved, products or solutions
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