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Einari Kanerva founder and CEO Its My Life – Also in Corporate Wellness.

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Presentation on theme: "Einari Kanerva founder and CEO Its My Life – Also in Corporate Wellness."— Presentation transcript:

1 Einari Kanerva founder and CEO einari.kanerva@traxmeet.com Its My Life – Also in Corporate Wellness

2 Traxmeet Ltd develops motivating applications for wellness and sport. Our products are based on innovative use of activity data in sports, wellness promotion and preventive care.

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4 Physical inactivity is #4 leading health risk factor Physical inactivity is #4 leading health risk factor for all global deaths, with 31% of the world's population not physically active. 1 billion overweight people 300 million obese people 50% increase in diabetes in US and UK WHO 2012 Corporate productivity loss by health issues and sick leave > €1 trillion Employee benefits > €30 bn Employee benefits > €30 bn Average wellness programs’ ROI > 200% Corporate wellness market > €5 bn Corporate wellness market > €5 bn

5 It’s my life helps people to understand and change their behavior. Ìt’s my life is a low-threshold service for monitoring and motivating everyday physical activity, sleep and passivity. The service consists of coaching, easy-to-use web service with gamification and a small wearable activity meter that you wear during daily activities. We also support selected consumer products like Polar Loop.

6 MOTIVATE employees to healthier living with small steps Employee wellness End-user “Simplest way to track and master my wellness” Enterprise “Real-time wellbeing score and better wellness activity ROI” Coach “Higher value for my customers, extended customer base Bringing activity data to personal and corporate decision-making

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8 Case, finance company, Finland 6 month project 50% increase in activity! Team challenges gave the best results Case, finance company, Finland 6 month project 50% increase in activity! Team challenges gave the best results Case, manufacturing company, France 3 month project 100% increase in activity! Case, manufacturing company, France 3 month project 100% increase in activity! Case, IT company, Finland 6 month project 90% active in the service in the end Case, IT company, Finland 6 month project 90% active in the service in the end

9 Use case example Corporate wellness program for 12 months – Target: better wellbeing by increasing every day physical activity – Participants: 70 employees (office workers) – Project team: company HR, coach, service provider Actions – Wearable device and mobile app to all participants – Team challenges – Group coaching by lectures and opportunities to experiment new activities (e.g. hot yoga) – Monitoring of results on a monthly basis Results after six months – 70% active – 50% increase in daily physical activity (from 4000 steps to 6000) – next steps planned

10 Sales with partners Finnish Defense Forces Partner examples Used in four countries, +150 companies Ready for rapid international expansion Integration to service partners portfolio Corporate fitness service providers Health management organizations Insurance companies Business model revenues from user and coaching licenses and devices Key-USP Corporate solution with effective coaching

11 Einari Kanerva founder and CEO einari.kanerva@traxmeet.com


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