1. The Five Elements of Design

2. Color  When choosing colors to use in a Web site, a designer should use colors that are complementary.  One color allows the other color to stand out.  Once you pick a color, you can use different shades and tones.

3. Complementary Colors

4. Analogous Colors  Analogous colors are those that are right next to each other on the color wheel.  How would your Web site look if you used these colors for your background color and text color?  It would be very difficult to distinguish the text from the background color because of how close the color wavelengths are to each other.

5. Choose Carefully  While you should keep complementary colors in mind to create contrast, these colors don’t always make good choices for the text and background colors. This combination could overwhelm your viewer.

6. Color Choice  Color choice will create the first impression that your viewer will make about your site.  Poorly chosen colors will leave your viewer with a poor impression of your site and lower the authority of your message.  http://colorschemedesigner.com/ http://colorschemedesigner.com/  http://iteslj.org/Articles/Kelly- MakePage/samples/bad/badcolors.html http://iteslj.org/Articles/Kelly- MakePage/samples/bad/badcolors.html

7. Changing the Color of Hyperlinks in HTML  By default, the color of hyperlink text is blue and once it has been visited it turns to purple.  There are times that these colors do not work with the background of your Web site.  To change this include the link tag in the body tag. 

8. Shape  Shape can add interest to your Web site  Helps organize the text or other elements  Most Web sites use some form of a rectangular shape in their design  The use of rectangles creates a closed form and allows our eye to be focused on the one area.

9. Line  Ways to use lines: 1. Organize ideas by separating one idea from another 2. Thin line to separate navigation buttons 3. Show direction of an object or show motion of an object 4. Underline text to show hyperlink

10. Line  The most common way to use a line is to organize ideas.  A line can be used to separate one idea from another.  It gives the viewer a sense of closure before moving on to the next idea

11. Texture  Texture is the use of a depth to make an image so that it doesn’t appear flat.  Depth is the use of certain design techniques to create the appearance of a third dimension on a flat surface.  Texture can be achieved through the use of shadows, detail lines, or color highlighting.  You can use a textured background  http://www.loriswebs.com/texture.html http://www.loriswebs.com/texture.html

12. Typography  Typography includes all the things that you do with your font within your Web site  Using the right font choice to deliver your message to the viewer is an important part of the message  How is the font choice for the following:  Mayor declares war on drugs (Blackadder font)  I WOULD LIKE TO ORDER PIZZA.  How to beat your opponent at karate (Curlz font)