2.  Jacqueline Bracetty  11 th Grade  Age 18

3.  Mission Statement  Our mission is to provide our customers with a wide range of Latin dance lessons that will enable you to learn new dances and improve your health. We provide lessons for beginners as well as experienced members that want to enhance their skills. We welcome everyone to come and feel apart of our community.  Opportunity  It’s a perfect opportunity to help stay and get fit or also just some time for yourself. Lessons provided: Salsa, Merenque, Bachata, Cumbia and African dance.

4.  Type of Business  Service  Provide exquisite dance lessons that help enhance your lifestyles and improve physical function  Legal Structure  Sole Proprietorship  I enjoy being my own boss, taking full responsibility myself, and doing things my way 4

5.  I’m qualified to run this business because:  Over 15 years of experience, including choreography dance competitions, dance shows  Personal Athletic Trainer  Marketing Entrepreneur Class  Bilingual

6. Market Analysis Industry NamePerforming Arts Industry Size$14 billion Total Population Hartford County Target MarketMales and females 12 and 55+ who may be interested in Latin dance classes for fun or exercise Potential Market I will concentrate on marketing to 1% of my target market the first year 877,312 7,018 701,850 Total Population Target Market Potential Market

7. 7  Demographics  12 to 55+ males and females from Hartford County  Geographics  Hartford County  Psychographics  Enjoys learning dance for exercise, skill improvement or fun  Buying Patterns  Willing to spend money when it comes to their health and enjoyment

8. LDCR The Dance Connection The Dance Connection Vitti’s Dance Studio Vitti’s Dance Studio Factors Inexpensivee Quality of Product/Service Price Location Reputation/Brands Unique Factors/ Knowledge Costly Affordable Great Good Excellent Wide variety dances in one Dance Lessons Latin Dance Lessons Danbury, CTEast Haven CT Hartford County Good Very Good

9. PeopleProductPlacePricePromotion Males and Females 12 to 55+ Business cards Word of mouth 5% discount for members Hartford County Dance Classes Afforable $80 Dollars/month.

10. Advertising Flyers, Business Cards $5.00 Publicity Facebook, Twitter, & Word of mouth $0.00 Personal Selling $4.00 Sales Promotion 5% discount for 3 month members $3.00 Total Monthly Promotional Expense $12.00 Promotional Expense Monthly Amount Monthly Amount Brochures

11. Materials Material DescriptionCost/Total QuantityCost per Unit Pre printed T- Shirts women$ 4.50/ ea$45.00 Total Material Cost per Unit$45.00 Labor Labor Cost per Hour Time (in Hours) to Make One Unit Labor Cost per Unit $10.0012 hrs.$120.00 Total Labor Cost per Unit$120.00 COGS (per Unit) $165.00 10 students, 2hrs/wk, 1 month

12. Selling Price (per Unit)$800.00 COGS (per Unit)$165.00 Other Variable Expenses (Gas)$10.00 Total Variable Expenses (per Unit)$175.00 Contribution Margin (per Unit)$625.00 Description of One Unit of Sale: 10 students, 2hrs/wk, 1 month

13. Fixed ExpenseAverage Monthly Expense Insurance ( $1/2 million Liability) $75.00 Salary $50.00 Advertising ( flyers, word of mouth) $12.00 Rent (YMCA) $400.00 Depreciation (Computer, phone etc.) $67.00 Utilities (internet, Telephone etc.) $40.00 Total Average Monthly Fixed Expenses $644.00

14. Total Hours in a week = 168

15. Total Units Sold 40

16. In an average month, the company will begin to make a profit after selling units. 1 Monthly Fixed Expenses Contribution Margin per Unit =Monthly Break-Even Units

17. Selling Price per Unit $800.00 Number of Units Sold 40 Total Sales $32,000.00 Variable Expenses $400.00 Contribution Margin $31,600.00 Fixed Operating Expenses $7,728.00 Pre-Tax Profit $23,872.00 Taxes @ 15% $3,580.00 Net Profit $20,291.20

18. Start-Up Investment Start-Up Expenditures ItemWhere Will I Buy This?Cost DBAHartford Study Hall$10.00 Computer & Cell Phone Already own$0.00 Business Cards (250) Vistaprint.com$3.99 Stereo SystemAlready own$0.00 Total Start-Up Expenditures$13.99 Cash Reserves Emergency Fund$7.00 Reserve for Fixed Expenses$ 1,932.00 $1,952.99 Total Start-Up Investment

19. ROS: Return on Sales For My Business: Dollar Equivalent = ROI: Return on Investment For My Business: Dollar Equivalent = 21,291 32,000 X 100 = 67% 21,291 1,952.99 X 100 = 1,090% $0.67 $10.90

20. SourceAmountDebtEquityGift Personal Savings$1,952.99 Totals$1,952.99 Total Start-Up Investment

21.  Philanthropy  7% of our net profits will be donated to Feed the Children www.savethechildren.org www.savethechildren.org  Business Responsibility  I plan to have business cards, my website up and running, and utilize social networking sites like Face book, Twitter etc.

22.  Hire 3 experienced dance instructors  Get my website up and running so people can sign up  Graduate from SMSA with Honors  Attend a prestigious college of my choice BusinessPersonal  Expand Latin Dance & Caribbean Rhythms to other locations around the State by the end of the 5 th year Short-Term Long-Term  Attend college and become a successful Psychologist

23. Thank you for your consideration Latin Dance & Caribbean Rhythms Website Under Construction Thank you for your consideration Latin Dance & Caribbean Rhythms Website Under Construction