1. ABOUT NIKE
By: Joy
Juany
Jay
April 14,2015.
VESL Speaking

2. Company Profile What business? How big? Headquarters located?
President and description.
Product and Services.
Marketing.
History of Nike.
Company Success.
Interesting Facts About
Nike.

3. Company Profile What business?
Athletic footwear and apparel, sport equipments and other athletic and recreational products.
Currently make shoes, jerseys, shorts, cleats, baselayers etc. for a wide range of sports, including track and field, baseball, ice hockey, tennis, association football (soccer), lacrosse, basketball, and cricket. 

4. Company Profile How big? employees: 56,500 (2014) stores: 858 (2014)
area served: worldwide
annual revenue: billion (2014)
net income: 2.69 billion (2014)
corporation: about 600 contract factories that employ more than 800,000 workers in 46 countries around the world.

5. President of Nike Company
Mark G. Parker, has been President and Chief Executive Officer and Director since 2006.
He has been employed by Nike since 1979.
Parker was appointed divisional Vice President
General manager in 1993.
Vice President of global Footwear in 1998.
And president of the Nike brand in 2001.
Mr. Parker is responsible for the growth of Nike

6. Major Product and Services
Nike makes shoes
jersey
short
cleats
Baselayers for a wide range of sports
Including track and field, baseball, ice hockey, tennis, soccer basketball and cricket

7. How market its products
Nike promote its products by sponsorship agreements with celebrity athletes, professional teams an college athletic teams.
Also Nike has good advertising.
Nike uses famous songs to promote their products.
New media marketing

8. History of Nike. inc BEGINNING & GROWTH(1964-1979)
Blue Ribbon Sports
Nike, Inc. / The Swoosh
The Waffle Trainer
First Brand Ad “There is no finish line”

9. History of Nike. inc SUCCESS & FAIL (1980-1999) 1980 Go Public
Michael Jordan signed an endorsement contact
“Just Do It” campaign start
World Headquarter Campus open
Tiger Woods

10. History of Nike. inc NOW & TOMMOROW (2000- )
international sales exceed USA sales
Nike and Apple release
the Nike+iPod sports kit

11. Why Success in Nike PREPRODUCTION Nike Explore Team Sport Research Lab
Research→Development=INNOVATION

12. Why Success in Nike PRODUCTION 100% Outsourcing Managed by EXPATRIATES
Local Specialization

13. Why Success in Nike POSTPRODUCTION ‘JUST DO IT’ Brand Campaign
Star Marketing
Sell the SPORTS SPIRIT

14. your experience and opinion

15. outside business
NIKE is committed to building deeper community connections and spurring positive social change around the world.
----Sport and Physical Activity
----The Nike Foundation
----Communities in need

16. Sport and Physical Activity
Nike is committed to supporting projects that create access to sport and physical activity opportunities for kids.
----Designed to Move
----Let’s Move Active Schools

17. The Nike Foundation The Nike Foundation started in 2004.
Investing in adolescent girls goal to break the cycle of intergenerational poverty and unleash the unlimited potential of adolescent girls on the world.
Directly helped more than 500,000 girls around the world over nine years.

18. Communities in Need Oklahoma Tornado Relief in May of 2013
Super Typhoon Haiyan/Yolanda in Nov of 2013  
Nike School Innovation Fund
Nike Employee Grant Fund

19. Interesting things The original meaning of Nike
The history of Nike logo
The story about “Just do it”

20. NIKE MEANING
Nike (/ˈnaɪki/; Greek: Νίκη, "Victory", pronounced [nǐːkɛː])
In ancient Greek religion, it was a goddess who personified victory, also known as the Winged Goddess of Victory.

21. The history of Nike logo

22. The story about “JUST DO IT”
The famous Nike slogan came from a killer Gary Gilmore’s last words. “Let’s do it”.
Dan Wieden create a tagline for Nike and just changed “Let’s” to “Just” .