1. MOBILE FUTURES DAN CALLADINE CARAT GLOBAL MANAGEMENT

2. THE FUTURE OF MOBILE First some stats

3. BIG NUMBERS In the UK over 66% of mobile owners have a smartphone For 25-34s it’s over 80% comScore, January 2013

4. BIG REVENUES Paypal handled > $14 billion in mobile payments in 2012, more than triple 2011’s level

5. EVEN SMALL THINGS Over 23% of British practical driving tests are booked on mobile

6. THE SPEED OF CHANGE Instagram was launched in late 2010

7. THE SPEED OF CHANGE 2 years later it has over 100m monthly users… & 5 of the 10 most popular people on Instagram are Kardashians

8. THE SPEED OF CHANGE We’ve moved quickly from this…

9. THE SPEED OF CHANGE … to this…

10. THE SPEED OF CHANGE … to this…

11. ‘MOBILE’ AS ‘NORMAL’ At the moment we talk about things like… Mobile Internet Mobile Commerce Mobile Users

12. ‘MOBILE’ AS ‘NORMAL’ They should be seen as Internet Commerce Users

13. 5 TRENDS Speed Payments Targeting Tracking Touch

14. SPEED 4G will give must faster connection speeds in public places Video and music will be more viable But people will also be able to search and do ‘showrooming’ more quickly Cartoon - Forbes

15. PAYMENTS Payments are coming – it will soon be easier to make a payment, and take a payment using mobile

16. MOBILE TARGETING Target based on location, or behaviours xAd

17. MEASUREMENT Attribute actions in the real world to mobile activity Potentially make a connection between ad exposure and in-store purchase or donation Nomi

18. TOUCH Finally, this is getting a bit sci-fi, but mobile phones could soon be able to ‘touch’ and ‘smell’ things, through devices Senseg

19. Cartoon – New Yorker