1. Canada’s Anti Spam Legislation

2. What is CASL? CASL was intended to combat negative online behaviour  spam  phishing  malware  spyware  It will create a new regulatory regime for all legitimate businesses and individuals that send commercial electronic messages (CEMs)

3. What is a CEM? Commercial Electronic Message  An electronic message that has as its purpose, or one of its purposes, to encourage participation in a commercial activity. Commercial Activity  Any particular transaction, act or conduct or any regular course of conduct that is of a commercial character, whether or not the person who carries it out does so in the expectation of profit.

4. Enforcement  CRTC hired 34 enforcement officers  Investigations will be complaint driven  There are significant consequences:  Prosecution by the CRTC – they can go directly to notice of violation instead of warning  Onus on you to show you did nothing wrong

5. Penalties and Liabilities  Administrative monetary penalties  Maximum $1 million per person  Maximum $10 million per organization  Officers, directors and agents personally liable

6. Corporate Communications  Because you have signed a contract with Norwex our communication with you is considered internal communications  No action is required on your part to continue to receive communications from Home Office

7. How does it affect you? After July 1, 2014 you won’t be able to send an e-mail that proposes any commercial activity to another party unless: 1.you have first received their consent to send it; AND 2.your message meets all the prescribed form and content requirements; OR 3.you fall into an exception

8. Consent for Existing Customers  Under CASL you are required to have them provide you with express consent in order to send them e-mails and other electronic messages about Norwex products and programs.  This should be done with a Request for Consent form that is sent to them by e-mail.  The communications you send must include your contact information complete with address, telephone number and email address or website address  Must contain a statement indicating that the recipient can withdraw the consent. This unsubscribe option must be clear and prominent and should be simple, quick and easy for the Customer to use.

9. Consent for Existing Customers (continued)  If the Customer withdraws their consent their name must be removed from the data base within 10 business days.  The e-mail address of any Customer who does not provide express consent by July 1, 2017 must be removed from the database as well.

10. Example of Request for Consent from Existing Customers You have received this communication because you are a valued Norwex Customer. Under the new anti- spam laws (CASL) introduced by the Government of Canada we require your consent in order to send you further information about Norwex products and events through newsletters, e-mails and other forms of electronic communications. Please reply to this email stating “I consent to receiving future emails from ADD YOUR NAME about Norwex.” Please note that you may withdraw your consent and unsubscribe from receiving any further communications at any time. If you would no longer wish to receive communications from me please reply notify me by email withdrawing your consent.

11. Consent for NEW Customers  Under CASL after July 1, 2014 you will need to communicate and establish a business relationship with new Customers through telephone, Skype, faxes, recorded messages or mail.  You can meet the consent requirements if you receive a business card from them or they sign a consent form at a hosted party.  At that point you may add them to your newsletter list.

12. Adding Contacts in the Consultant Back Office What you need to do:  You are required to obtain express consent from new Customers prior to adding them to your Ripple Effect contact list.  Once this is obtained you will want to track their name, the date and how you obtained their permission to send them your monthly newsletter. You may choose to write this on their Customer Order Form for ease of tracking. What Norwex will do:  In addition Norwex will confirm consent directly with the Customer and will maintain a log of Customer consents by email address.  This consent log will be applied to all Ripple Effect newsletter mailings.

13. Ripple Effect Newsletter July Newsletter – Existing Customers:  Your existing Ripple Effect newsletter Customers meet the criteria for an existing Customer from whom you have already received implied consent through your existing business relationship. We will request their express consent in the July newsletter.  If we do not receive their express consent by July 1, 2017 they will be removed from your subscriber list.

14. July Ripple Effect

15. Ripple Effect Newsletter August Newsletter – Existing Customers and New Customers added since July:  New Customers added since July 1:  Will receive a separate newsletter mailing by August 4 to capture their express consent  Existing customers:  Consented on July 1 – will receive newsletter  Withdrew consent on July 1 – will not receive newsletter  Did not respond to consent request on July 1 – will receive newsletter

16. Hostess Portal  Host Portal will be modified to prevent Monthly Newsletter emails to contacts with out expressed consent.  More details will be provided

17. Next Steps