1. History of a Personal Object My Avatar

2. Celebrationist Shoes Design history: Saturdays Surf NYC Original Collection The Apple of Surfing But there’s an entirely different significance to these shoes inside of my mind... Hint: little to do with surfing

3. What in the world is “Celebrationism”? It’s my personal invented philosophy for living well It’s a recipe for all kinds of fun: harmony with other people, joy and playfulness in your own personal life experience, generally optimal spiritual health, and more

4. The Shoes Are Symbols of a Lifestyle and a Culture These shoes are the closest approximation to the Celebrationist lifestyle brand that I see in my mind’s eye (that’s why I own and love them) Designers as culture creators: can lifestyle tools also stand for a philosophy? Objects help define and communicate identity... And create community: The Jeep Effect

5. How powerful can objects be? Can the right objects influence how you feel and behave? Can they attract certain people into your life and repel others? Can the right objects actually meaningfully influence the entire course of your life experience? Think about it...