1. Global Communications at RIKEN Jens Wilkinson RIKEN Global Communications Team

2. Founded in 1917 3,000 employees (about 18% non-Japanese) Nuclear physics, photon science, materials science, emergent matter, nanotechnology, developmental biology, neuroscience, computing, engineering, immunology, omics, plant science, biomass engineering, drug discovery K computer, RIBF, Spring-8/SACLA, BioResource Center RIKEN

3. Our campuses

4. Japanese acronym 理化学研究所 理 研 Institute of Physical and Chemical Research But we have best citations in life sciences Our name

5. Confirmation of discovery of element 113 World’s first clinical work using iPS cells Some recent big news

6. Divided between PRO and GRO RIKEN’s communications

7. Increase general awareness and support of RIKEN and our scientific endeavors outside Japan Attract talented students and researchers Increase collaborations with other institutions Make sure that the international community trusts the integrity of our research Our mission

8. Catching up (2005-2011) Built up system and infrastructure Translation -> creation Keeping up (2012-present) Shift of emphasis to online Shift of emphasis to SNS Standing out (future) Our history

9. Personal contacts/Events Press releases Website RIKEN Research magazine At a Glance booklet Social media Our channels

10. Personal contacts/Events Press releases Website RIKEN Research magazine At a Glance booklet Social media Our channels

11. In FY2014-2014, we put out 52 English press releases based mainly on research papers. Press releases

12. What made successful stories? A real breakthrough (?) Relevant Quirky, unexpected, scary Photogenic

13. Personal contacts/Events Press releases Website RIKEN Research magazine At a Glance booklet Social media Our channels

14. Website www.riken.jp

15. Website

17. Personal contacts/Events Press releases Website RIKEN Research magazine At a Glance booklet Social media Our channels

18. Personal contacts/Events Press releases Website RIKEN Research magazine At a Glance booklet Social media Our channels

19. Personal contacts/Events Press releases Website RIKEN Research magazine At a Glance booklet Social media Our channels

20. Social media www.facebook.com/RIKEN.english

21. Social media #riken_en

22. Social media www.youtube.com/user/rikenchannel

23. Some challenges How can we get our name remembered? How do we get science journalists to remember us when they’re doing a longer article? How do we know if we’re being successful?

24. Our team