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Consumer Buying Trends 2005 January 28, 2005
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Furniture/Today’s exclusive consumer data responses of 2,500 households, closely matching the demographic characteristics of all U.S. households conducted for Furniture/Today by National Family Opinion in January 2005 to examine shopping and purchasing patterns in 2004 and buying plans for 2005. margin of error of plus or minus 2%. Consumer Buying Trends
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Who answered the survey? % of households responding Consumer Buying Trends Age Under 25 25 - 34 35 - 44 45 - 54 55 - 64 65 and over 2% 11% 20% 22% 29% 16% Region Northeast Midwest South West 20% 23% 36% 21% Household income Under $20,000 $20,000 - $29,999 $30,000 - $39,999 $40,000 - $49,999 $50,000 - $59,999 $60,000 - $74,999 $75,000 - $84,999 $85,000 - $99,999 $100,000 - $124,999 $125,000 or more 15% 13% 12% 11% 8% 13% 7% 8% 6% Generation Generation Y6% Generation X19% Younger Baby Boomers19% Older Baby Boomers22% Happy Days Generation27% Senior Seniors7% Source: Furniture/Today, 2005 Consumer Buying Trends Survey
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29%Senior seniors 40%Happy Days Generation 43%Older baby boomers 49%Younger baby boomers 55%Gen X 52%Gen Y % of generation planning to buy furniture and/or bedding in 2005 Consumer Buying Trends
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Barbara Walters Senior seniors Born in 1935 or earlier Age: 70+ in 2005 Sophia Loren Sean Connery Endowing their children Downsizing lifestyle Source: Furniture/Today, 2005 Consumer Buying Trends Survey Consumer Buying Trends of Senior seniors 33% are buying accessories of Senior seniors 27% are buying furniture
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Goldie HawnBill Cosby Harrison Ford Source: Furniture/Today, 2005 Consumer Buying Trends Survey of Happy Days Generation 47% are buying accessories of Happy Days Generation 42% are buying furniture Happy Days Generation Born between 1936 and 1945 Age: 60 - 69 in 2005 Discretionary income Planning for retirement Consumer Buying Trends
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Oprah Dolly Parton Cher Denzel Washington Source: Furniture/Today, 2005 Consumer Buying Trends Survey of Older baby boomers 41% are buying furniture of Older baby boomers 53% are buying accessories The “ME” Generation The Sandwich Generation Good economic times Older baby boomers Born between 1946 and 1955 Age: 50 - 59 in 2005 Consumer Buying Trends
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Younger baby boomers Born between 1956 and 1964 Age: 41 - 49 in 2005 Brad Pitt Demi Moore Tom Cruise Hugh Grant Source: Furniture/Today, 2005 Consumer Buying Trends Survey Consumer Buying Trends of Younger baby boomers 53% are buying accessories of Younger baby boomers 44% are buying furniture Soccer Moms Civil Rights Feminism
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Will Smith Ben Affleck Jennifer Lopez Ricky Martin Halle Berry Source: Furniture/Today, 2005 Consumer Buying Trends Survey Consumer Buying Trends of Gen X 56% are buying accessories of Gen X 51% are buying furniture The baby bust Climbing the job ladder Fall of the Berlin Wall Break up of the USSR Gen X Born between 1965 and 1975 Age: 30 - 40 in 2005
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Lee Ann Rimes Prince William Britney Spears Justin Timberlake Consumer Buying Trends 60% of Gen Y are buying accessories of Gen Y 53% are buying furniture Source: Furniture/Today, 2005 Consumer Buying Trends Survey 1 in 3 is a minority 9/11, War on Terrorism The Echo Boom Gen Y Born between 1976 and 1985 Age:20 - 29 in 2005 Venus Williams
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