1. Travel Motivators and Barriers Factors Affecting Travel and Tourism
Why do People Travel?
Travel Motivators and Barriers
Factors Affecting Travel and Tourism

2. Travel Motivators
A travel motivator is a reason for prompting a person to travel
Some travel motivators are:
Relaxation and Recreation
Social and Family
Specialty Travel “once-in-a-lifetime” travel
Business and Work
Cultural
Adventure
Environment

3. Travel Barriers
A travel barrier is a factor that prevents or hinders people from travelling
Some important travel barriers include:
Cost
Time
Health
Weather
Family Stage
Lack of Interest
Fear

4. Economic Factors Cost of vacations can act as a travel barrier
Economic times are good, people travel more for business
More discretionary income means more people can travel for pleasure

5. Technological Factors
Generally, the more tourism facilities (tourism infrastructure) a country has, the greater a success it achieves as a tourist destination
Ex: France has been world’s #1 tourist destination for a while
Large cities
First class airports
High speed rail lines connecting most cities
Developments in information technology also had an impact

6. Political Factors
Political stability of a geographic region can influence the number of travellers visiting that location.
Incidents of terrorism, civil war, or high crime rates keeps tourists away

7. Demographic Factors
Demography, or the characteristics and background of a country’s population can also influence travel patterns
Example: high percentage of baby-boomers (people aged 45 – 65) in Canada and U.S. These people most likely to take trips

8. Cultural Factors
The specific culture or cultures in a country can draw many tourists into an area
Example: Tourist destinations such as Greece, Italy, Spain, Egypt, Mexico, China and Russia all offer a unique cultural experience, either through the country’s ancient history, civilizations, and cultural experiences