1. www.luechow-dannenberg.de www.inforelais.eu www.inforelais.org 11.10.20111 CULTURAL AND CREATIVE INDUSTRIES (CCI): INNOVATION AND SMART SPECIALISATION STRATEGIES PRACTICAL EXPERIENCES: CCI SMART SPECIALISATION IN EU STRUCTURAL FUNDS Workshop, 11 October 2011: Sylvia Amann, Director of inforelais on behalf of District Administration Lüchow-Dannenberg

2. www.luechow-dannenberg.de www.inforelais.eu www.inforelais.org 11.10.20112 FACTS & FIGURES NUTS-level: District administration Lüchow-Dannenberg (NUTS III) – part of Lower Saxony Inhabitants: 49.400 Start of Creative Industry initiative: 2010 Initiator: District administration Available budget: 150.000 (for strategy development) of which ERDF: 110.000 (INTERREG IVC)

3. www.luechow-dannenberg.de www.inforelais.eu www.inforelais.org 11.10.20113 ACTIVITIES Networking of economy and culture (local working group) Mobilisation of actors (local and supra-regional) with entrepreneurial spirit and innovation Mapping and analysis of potential of local cultural and creative industry Europe-wide exchange Exchange of experience (INTERREG IVC) Cooperation with universities and common projects (Design-Reaktor)

4. www.luechow-dannenberg.de www.inforelais.eu www.inforelais.org 11.10.20114 RESULTS Project Grüne Werkstatt Wendland – Cluster Kreativwirtschaft: - Regional OP for Lüneburg (2007-2013) Strenghtening of regional economic structures - Duration: 2011-2013 (Approval: August 2011) - Budget: 120.000 of which ERDF: 90.000 Content of ERDF Project: - Prize for sustainable design - Summer academy for concrete innovation and design projects of local companies - Project weeks for networking the local economy and the cultural and creative industries

5. www.luechow-dannenberg.de www.inforelais.eu www.inforelais.org 11.10.20115 RESULTS & LESSONS LEARNT Local working group: a pre-condition for successful strategy development Local-urban networking: rural areas can benefit of urban centres close to them CCI facts and potential analysis: a solid baseline - also for convincing politicians Interregional benchmarking: prevents from the reinvention of the wheel Cooperation with research institutions: allows the integration of most-innovative approaches EU-Structural Funds: very time-consuming & CCI are only partly anchored

6. www.luechow-dannenberg.de www.inforelais.eu www.inforelais.org 11.10.20116 ADDED VALUE OF INTERREGIONAL COOPERATION CREA.RE – Creative Regions: - INTERREG IVC, Duration: 01/2011-03/2013 - Budget: 2.3 mio of which ERDF: 1.8 mio - Partnership: 12 partners from 10 EU-countries Benefit of interregional cooperation: - Benchmarking during the project time - Structures and clear time frame for strategy development - Europe-wide network of contacts for policy development as well as for networking of local stakeholders

7. www.luechow-dannenberg.de www.inforelais.eu www.inforelais.org 11.10.20117 CREA.RE RECOMMENDATIONS Regional CCI working groups - including a professional moderator Strategic implementation of CCI policy mapping, strategic planning, cooperation with stakeholders and the use of EU-funding; support from political level Making available seed funding allowing access for CCI microstructures Use the Europe 2020 strategy & flagships to start planning for CCI in the new EU Structural Funds programmes A wide definition of innovation for the new EU Structural Funds funding period Validation of CCI innovators bringing new ideas to regions / EU Structural Funds

8. www.luechow-dannenberg.de www.inforelais.eu www.inforelais.org 11.10.20118 FURTHER INFORMATION Renate Ortmanns-Möller Landkreis Lüchow-Dannenberg Email: renate.ortmanns-moeller@luechow- dannenberg.de Sylvia Amann inforelais Email: office@inforelais.org Tel: +43-676-602 74 68