1. The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan The Design Management Program, M.Des Bezalel Academy of Art and Design

2. 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry Part 1. The Designers Role in an Innovation Driven Development Process

3. The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry Part 2. The Designers Role in The Wind Energy Industry 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 WHAT IS INNOVATIVE ABOUT THE WIND INDUSTRY? TYPICAL INNOVATION PROCESS. THE CHALENGE. THE DESIGNERS ROLE. A GAP.

4. The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 LITERATURE REVIEWINTERVIEWS

5. מגישה_שרה אוסלנדר מנחה_מיכל איתן רוח היא תנועה של חלקיקי אויר רבים יחד בכיוון מסוים מקומו של מעצב בתעשיית אנרגית הרוח מקור: 1: GWEC global wind report 2007 2: WWEA press release, Feb.. 21, 2008 1 2 2 The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 The Industry- facts 94.23 GW INSTALLED WIND POWER SUPPLY 1% OF THE WOLDS’ ELECTRIC DEMAND 24% GROWTH PER YEAR SINCE 2004 40% OF WEST DENMARKS’ ELECTRICITY FROM WIND 37 B$ IN 2007 ESTIMATED 170,000 GW INSTALED 2010 350,000 PERSONS EMPLOYED AROUND THE WORLD 1 2 2

6. The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The Industry – influencing factors 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 POLICY. SOCIETY. TECHNOLOGICAL ADVANCE. PRICE OF OIL. POLTICAL STATE & STABILITY.

7. מגישה_שרה אוסלנדר מנחה_מיכל איתן מקומו של מעצב בתעשיית אנרגית הרוח The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The Industry – about wind 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

8. The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The Industry – wind turbine 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

9. The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The Industry – wind turbines 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

10. The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The Industry – innovative? 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

11. The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The process 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

12. מגישה_ שרה אוסלנדר מנחה_ מיכל איתן מקומו של מעצב בתעשיית אנרגית הרוח The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The process 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

13. The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The process 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

14. The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The process 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

15. The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The process 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

16. סיכום תעשיית אנרגית הרוח The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The process 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

17. The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The process 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

18. The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The Designers Role MODULARIZING THE POWER INDUSTRY AIDING THE INDUSTRIES RELATIONSHIP WITH THE CONSUMERS CHANGING THE INDUSTRIES CONCEPT OF TURBINES FROM TECHNOLOGY TO PRODUCT CHANGING THE CONSUMERS COCEPT OF ENERGY FROM UTILITY TO PRODUCT 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

19. The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The Gap 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

20. The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry THANK YOU.