1. ENTREPRENEURSHIP IN ENTERTAINMENT TECHNOLOGY WELCOME!

2. STARTUP BASICS

3. TODAY’S AGENDA The Lean Startup Startup Basics Incubators PDI’s Startup

5. STARTUP BASICS WhoWhat WhenWhere WhyHow

7. KEY RESOURCES Physical Intellectual Human Financial

8. KR – PHYSICAL Facilities Computers Office supplies Furniture Infrastructure Equipment – trucks, cranes, …

9. KR – FACILITIES

10. KR – INTELLECTUAL Employees’ brains (creativity) IP (intellectual property) – patents, process, trade secret, copyrights, trademark Code of ethics and code of values, culture Brand Software, databases Partnerships

11. KR – HUMAN Employees Partners Contractors and consultants

12. KR – FINANCIAL Investments Cash Stock and stock options Credit

13. KEY ACTIVITIES Production Providing Services consulting legal, accounting, management services research Platform

14. KEY PARTNERS Types: Strategic alliances Coopetition (cooperative competition) Joint ventures Buyer-seller relationships Motivations: Optimization and economy of scale Reduction of risk and uncertainty Acquisition of particular resources and activities

15. COST STRUCTURE

16. INCUBATORS ETC.

17. EXAMPLES TechStars Y Combinator Plug and Play Tech Center IGN 500 Startups

18. PDI’S STARTUP

20. NEXT CLASS

21. PRESENTATIONS Talk about your Key Resources, Activities and Partners Audience Mentor or potential investor Discussion format Visual aids are important

22. RESOURCES

23. Book Business Model Generation Incubators Techstars www.techstars.orgwww.techstars.org In house documentary: http://www.techstars.org/thefounders/http://www.techstars.org/thefounders/ Episode 1 is a great overview, Episode 12 is Demo Day FAQ http://www.techstars.org/details/http://www.techstars.org/details/ Y Combinator www.ycombinator.com/www.ycombinator.com/ What happens there: http://ycombinator.com/atyc.html (long article)http://ycombinator.com/atyc.html FAQ http://ycombinator.com/faq.htmlhttp://ycombinator.com/faq.html IGN http://www.ign.com/indieopenhouse/http://www.ign.com/indieopenhouse/ Plug and Play www.plugandplaytechcenter.com/www.plugandplaytechcenter.com/ More Video Startup School (from Y Combinator and BASES) http://startupschool.org/http://startupschool.org/ Websites HBS Startup Tribe Services & Tools sites.google.com/site/startuptribe/general-information/communicationssites.google.com/site/startuptribe/general-information/communications