1. Social Media 101: Facebook

2. Agenda Personal Background Social Media Background Why Facebook? How do you use Facebook, in general? – Setup of group page – What should you do? – What shouldn’t you do? Increase Following & Engagement Helpful Hints, Tools, & Sites

3. Personal Background Kevin MacDonald CMA – Business Coach – CMA; Lean Six Sigma Training – Black Belt – Lover of Social Media

4. Social Media Background Kevin MacDonald CMA Twitter since March 2009 – @k_macd11 – @L6SBC – @EdmOKFanBus Facebook since January 2008 – Edmonton Oil Kings Fan Bus LinkedIn since July 2007

5. Social Media History

6. Why Facebook? Volume - 1.44 BILLION! Demographics

7. Why Facebook? Volume - 1.44 BILLION! Demographics – 4 th Highest Income - $70k/yr Revenue Per Mobile Visit: – 2 nd Highest Per Social Media Platform - $1.55 via tablet - $0.42 via smartphone

8. What Does Facebook Look Like?

9. Page Setup Graphics Banner Photo

10. Copyright Infringement No Call to Action No Sales Pitch No Contact Information But Do Keep it Fresh!

11. Banner Photos

13. Page Setup Graphics Banner Photo

14. Call To Action

15. What To Do? Consistency Variety Pictures Videos Articles

16. Why Pictures & Videos?

17. Variety

19. What To Do? Consistency Variety Have Fun!

20. Have Fun Fun Video Serious Article with a Picture

21. What To Do? Consistency Variety Have Fun! Posting Length (80-89 words or 250 Characters)

22. Long Post

23. What To Do? Consistency Variety Have Fun! Posting Length (80-89 words or 250 Characters) Post Between 5am and 1pm or When Your Followers are Online

24. Posting Time

26. What To Do? Consistency Variety Have Fun! Posting Length (80-89 words or 250 Characters) Post Between 5am and 1pm or When Your Followers are Online Know Your Community & Engage Them

27. Know Your Audience

28. Your Fans, people that have liked your page People Reached: People who have at least scrolled past your posting since it was on their newsfeed.

29. What Not To Do? DON’T SELL!!!!! Don’t Self-Promote Yourself but Add Value Don’t Pay for Likes

30. https://m.facebook.com/story.php?story_fbid =10154704928625084&id=567555083 https://m.facebook.com/story.php?story_fbid =10154704928625084&id=567555083

31. What Not To Do? DON’T SELL!!!!! Don’t Self-Promote Yourself but Add Value Don’t Pay for Likes Ignore Mad Customers

32. Mad Customers Don’t Ignore Them – Acknowledge them as fast as possible (don’t delete) – Identify problem – Engage them and have a conversation – Show them and others that you are doing something about it

33. Why People Like Your Page? Discounts, Offers, Competitions

34. Discounts / Offers

35. Contests

36. Why People Like Your Page? Discounts, Offers, Competitions Brand is Apart of a Person Entertainment Value

37. Helpful Hints Use Tools (Analytics, Hootsuite, etc.) Posts shorter than 250 characters have 60% more engagement than longer posts Thursday and Friday have 18% better engagement than other days of the week Question posts have double the engagement of non-question posts

38. One-on-One Coaching One hour per seminar purchased Doesn’t expire Coaching Available with Kevin or…. Jim Zittlaw – Social Media Specialist for DESCA – MacEwan University – Bachelor's Degree – Professional Communication

39. Please Remember!

40. Any Additional Questions?

41. Sites to Help You http://hootsuite.com/ Site with Pictures

42. Articles To Read 5 Customer Service Mistakes to Avoid When Using Social Media 5 Customer Service Mistakes to Avoid When Using Social Media How to Build a Social-Media Strategy That Works How to Build a Social-Media Strategy That Works Which Analytics to Track on Facebook A 9-Step Guide to Creating a Social Media Marketing Plan A 9-Step Guide to Creating a Social Media Marketing Plan How to Setup a Social Media Business Strategy How to Setup a Social Media Business Strategy

43. Suggested Video: Build Your Brand

44. Suggested Video: Social Media Tips