1. Team Project: Technology in Movies Team 8 – Ji Woo Heu, Karen Fernandes, Matthias Mayrhofer, Hong Gyeong-Min

2. Introduction of the technology DEFINITION “A technique which enables three-dimensional Images to be made” Using a laser, interference, diffraction, light intensity recording and suitable illumination of the recording, the image changes as the position and orientation of the viewing system changes in exactly the same way as if the object were still present, thus making the image appear three- dimensional. Hologram (Perfect) (Picture) Holos Gram PRINCIPLE

3. Introduction of the technology

4. 3D display is currently being applied to exhibitions and concerts, etc. However…. Limitations of current technology  Needs a physical screen or reflector.  Impossible to see the image at different perspectives, or a 360-degree revolution  Impossible to convey the object in real time (needs to be pre-recorded.) Types of Holography Generation and restoration technology Display technology Analog Interference pattern Digital Interference pattern Active Display Passive Display Medicine precision measurement Display security Display Entertainment Communication Security Education Energy HOE We focused on “Active Display” Active Display : Undeveloped real- time 360 angle display, without the need of a screen Current technology of Active Display Introduction of the technology

5. Show real-time 3D transparent images of real objects, possible to test functions of real products at different angles and perspectives a 360-degree revolution Possible to see inside of real products 3D IMAGE VISUALIZATION No need for eyeglasses and screens The hologram is able to convey motions of the sender to the receiver in real time through wireless internet. STORABILITY REAL TIME The design of recording and output device is getting smaller, thinner and lighter to make the product convenient and portable. (EX. Large projector screen -> cell-phone LCD screen) Possible to restore the destructed information with remnants. Design of the recording device and output device Possible to see the 3D image without any goggles and projecting walls (existing 3D products require eyeglasses) FUNCTIONDESIGN Q1: Function and Design of the Technology & Future uses

6. The design of the recording and output device is getting smaller, thinner and lighter to make the product convenient and portable. Q1: Function and Design of the Technology & Future uses

7. FUTURE USES Gaming  Realize the new concept of game in which users can interact with 3D holograms. Exhibitions  Exhibit culture assets located in different regions at one exhibition room through 3D holograms. Video conference  Improves the limitations of existing teleconferences.  Communicate with 3D real-time holograms of others in a remote region.  Feels like talking with a real person Education  Enhances all visual aspects of education and makes it more accurate and closer to real life. Advertising  3D holograms allow viewers to feel more closer to the products and see it as if they were seeing it in real life. Concerts and performing art  3D holograms increase the excitement and enjoyment of any form of art. Manufacturing or commercial use  Able to make a holographic prototype that allows you to see the insides of the product.  Allows for benchmarking and testing to be conducted.  Can view the product in a 360 degree angle whenever and wherever. Military  Helps military research with 3D holograms of weaponary. Q1: Function and Design of the Technology & Future uses

8.  Real-time holograms can cause data overload that will deteriorate the quality of the network, which may cause them to block internet usage of hologram products.  Telecom companies do not want to pay network development costs.  The equipment for holographic images is rather complex and expensive.  Technological advancement needs a great deal of research and financial investment High Cost Holography Conflicts with telecom companies Q2: The obstacles for the technology adoption Holography Lack of privacy for users Viewing a 3D hologram on your phone will allow those around you to see it as well. Lack of technological advancement  Technological advancement to remove the screen & to use it in every- day life is greatly needed.  Current technology is inadequate in regards to internet speed, processing units and a screen/reflecting medium

9.  Creation of economic value to the point where it can cover a high level of initial investment.  Reduction of developing and operation cost.  A wide variety of contents need to be created by the users and other companies in order to keep the progress of the technology going.  Convenience of usage  Customized service  Establish public interest through public relations Technological aspect Technology development  Core technologies need to be secured.  Improvement of processing speed and internet speed  Removal of the screen  Development of self-viewing for the privacy of users  Technology that allows the viewer to see the hologram in a simple miniature version for self-viewing  National funding  Needs trained experts and a selection of a specialized institution for intense research.  Policies for solving conflicts with telecom companies.  Policies for solving privacy issues. Holography Economic feasibility E.T.C. Policies Contents Q2: The requirements for diffusion

10. Entertainment, exhibition, concerts, games, theme parks and other cultural and entertainment industries will be able to develop. Real time information solves problems related to location and time when it comes to things like conferences and exhibits. Accurate and more detailed images through holograms will allow customers to purchase things online in a more reliable manner. A variety of industries will be able to develop and create economical value. 3D holograms will allow for more sophisticated and extensive research to be conducted. Realistic images will allow for more realistic and effective education. Q3: The consequences of the technology in our society The drawbacks Illegal contents will be produced and it will be hard to control. Lack of privacy: everyone around you will be able to see the hologram. If it is too realistic, the problem with gaming addictions may rise. Decrease of personal interaction(face-to-face meetings, …) The benefits

11. Government support Regulation to prohibit immoral Uses of hologram technologies Hologram technology can be used in immoral uses such as commercialization of sex and improper military purposes May need laws or regulations to prevent this. An Official R&D Institution Needs a specialized organization to do research in this area. Need professionals who can fully understand holograms and can help to further develop them. Hologram technology is a complex and highly sophisticated that needs a great deal of research and financial investment Financial investment & incentives or government support on R&D Copyright infringement Needs a software or technology in order to block unlimited copying of products. A policy in regards to copyright infringement needs to be created so that developers and users will feel safe to keep creating content. Q4: The institutional mechanisms necessary for the technology

12. ENJOY. HATE I would enjoy being able to see the entirety of an object whenever I want to. I don’t have to meet the person or object in person to see what it looks like as a whole. More intimate connection with the object. Can view the object in real life size. I would be able to feel closer to whoever I am communicating with. Real time communication. Being able to see a person in 3D is a lot more realistic. Can see the insides of a product. Provides more information. Complicated concepts and studying materials are easier to understand. 3D holographic gaming would be very new and fun because the holograms will follow my movements. Able to view objects and artifacts from different locations all in one place. Lighting, space, people around me. It would feel a bit awkward because everyone around me would be able to see the hologram as well. Lack of privacy. Q5: How would you feel about using the technology? Isn’t very mobile. Can’t view while walking.

13. It will not be possible to make a portable holographic display like they showed in Star Wars. ○ A real-time, 360 degree angle holographic display without the need of a screen. 1. Create, capture, and restore holographic images. 2. Holographic image processesor. 3. Holographic image display/recorder. 1. (will always need a phsyical screen.) Multiple, miniature cameras. (Possible) Able to take multiple pictures of the object at high speeds. Higher and faster powered CPUs. (Possible) Able to process the pictures from the cameras in real time. Small lasers (Impossible) Can not project the image without a physical display to view it on. Therefore, it has to be immobile.Can not project the image without a physical display to view it on. Therefore, it has to be immobile. Q5: When and how the technology will be adopted? WHEN? HOW?