1. Visual Args (WA C. 9)‏ Rhetorical Triangle Visual arguments help all points of triangle How?

2. Ways of Analyzing Visual Args As you view a visual object, think about:  Design Elements  Compositional Features of drawings or photographs  Genre We'll look at each of these in turn.

3. Design Elements Use of type:  font style,  size,  emphasis (bold, ALL CAPS, italics, underlining)‏

4. Design Elements (cont.)‏ Use of space and layout  page size & type of paper  proportion of text to white space  arrangement of text on page  use of highlighting elements (bulleted lists, tables, boxes, sidebars, etc.)‏  use of headings; breaking text into visual units

5. Design Elements (cont.)‏ Use of color  variations in font color for effect  use of color in images or graphics  use of background tints and colored shading

6. Design Elements (cont)‏ Images and graphics  photographs  drawings  numeric graphs

7. Compositional Features Type of drawing or photograph  documentary-like  fiction-like

8. Compositional Features (cont.)‏ Distance from subject  close-up increase intensity suggest importance of subject  long shot blend subject into background emphasize surroundings

9. Compositional Features (cont.)‏ Orientation of image and camera angle  above subject, below subject, etc?  facing subject or behind subject Point of view Use of color

10. Compositional Features (cont.)‏ Compositional special effects  blurring  blending realistic & unrealistic images Juxtaposition of images  how do images in scene relate to each other? Manipulation of images  air-brushing  cropped for emphasis?  background removal

11. Compositional Features (cont.)‏ Settings, furnishing, & props Characters, roles, actions  image tells a story?  what are people in image doing? Presentation of images  multiple images – how do they relate to each other?  how does text relate to images?

12. Genres Posters & fliers Public Affairs/Advocacy Cartoons Web pages Many more... Think about intended audience. Think about source What do they say about image?

13. Analysis of Visual Arg Analyze visual argument using three categories (and subcategories) we just talked about  design elements  compositional features  genre Looks at specific elements and figure out what argument is being made

14. Font usage

15. Documentary

16. Realistic?

17. Distance from subject Setting Characters, roles, actions

18. Close-up Juxtaposition of images

19. Point of view Long shot Use of color Manipulation of image

20. Orientation – photographing subject downwards Characters, roles, and actions Props

21. Orientation – photographing subject upwards Special effects

22. Use of Color in photographs Characters, roles, and actions