1. Business Case Presentation Template

2. Business Case Presentation Components Why are we considering this proposal? – Strategic alignment – Opportunity summary Problem; market analysis Value proposition Solution overview Competitive overview; product positioning Go to market strategy overview High-level financial analysis Team Ask 2 See the NOTES view in PPT for additional information ©Pivotal Product Management, LLC.

3. Summary Slide 1 Why are we here? Market analysis Differentiation Financial analysis 3 ©Pivotal Product Management, LLC.

4. Summary Slide 2 Solution overview Competitive analysis Team Ask 4 ©Pivotal Product Management, LLC.

5. Align with corporate strategy and goals 5 ©Pivotal Product Management, LLC.

6. Market Opportunity 6 ©Pivotal Product Management, LLC.

7. Customer Problem and Value Proposition 7 ©Pivotal Product Management, LLC.

8. Solution Overview 8 Main features Competitive differentiation ©Pivotal Product Management, LLC.

9. Competitive Analysis 9 Product Any other way to solve the problem, including “do nothing” Other solutions competing for the money that could be spent on your solution Similar solutions, can be delivered in alternate ways Closest substitutes as perceived by your target customers Indirect Direct ©Pivotal Product Management, LLC.

10. Go to Market Strategy 10 Sales Channels Marketing Communications ©Pivotal Product Management, LLC.

11. Financial Analysis 11 Revenue Cash Flow Break even IRR NPV ©Pivotal Product Management, LLC.

12. Team 12 ©Pivotal Product Management, LLC.

13. Ask 13 Your recommendation What you need to implement next steps ©Pivotal Product Management, LLC.

14. For More Business Case Help 14 Pivotal Product Management provides award-winning product management training, consulting, coaching, and skills assessment. Please contact us if you have questions about using this tool. Visit our website for more Product Management best practices, free tools, and templates. Pivotal Product Management www.pivotalpm.com www.pivotalpm.com 866-647-5397 ©Pivotal Product Management, LLC.