2. What Is Expected? Doubts Information Any other.. What is the advantage of Employment Vs Practice

3. What is the Scope? Direct Tax Collections – 6 Lakhs Crores IDT Collection – 12 Lakh Crores Credits in IDT – 30 Lakhs Crores Cost of Tax in Manuf. / Trading Sector – 25-30% Cost of Tax in Services sector – 15-20% Home Work – Analysis of Balance Sheet + Profit & Loss Account

4. MYTHS Simplicity in the legislations will reduce the opportunities in tax practice- Is it getting simpler? Too many members in practice, and new entrants will not have opportunities- True in case of traditional areas + a generalist A. One Stop Solution B. Specialist Which is better?

5. New Areas Opening? 1. FTP, DGFT, 2. Domestic/ International Transfer pricing for SME, 3. Customs + FEMA, 4. Operational Audits [ Internal] 5. Insurance, Environmental audit, 6. CSR consultants 7. + Many others..

6. MYTHS Practice is monotonous – Very invigorating if you love what you do- Mindset – Choose what you like or like what you have chosen - Exercise CA seen as business advisor?- All large corporate now work as SBUs, SPVs, Person in charge responsible. Less remunerative in the initial stages – Yes- However in long term – self-satisfying, comfortable, eternal commendation, name/ fame

7. Each generation goes further than the generation preceding it, because it stands on the shoulders of that generation. You will have opportunities beyond anything you've ever known. Ronald Reagan- Former US President

8. IFAC- International Federation of Accountants- Role of a Professional

9. Creator of Value By taking leadership roles in the design and implementation of strategies, policies, plans, structures, and governance measures that set the course for delivering sustainable value creation. -> What model? LTU, SEZ, Thru JW – Trader, Service provider or manufacturer -> Where located? Tax holiday areas -> Tax Optimisation To start with compliances and move up till you reach here.

10. Enabler of Value By informing and guiding managerial and operational decision making and implementation of strategy for achieving sustainable value creation, and the planning, monitoring, and improvement of supporting processes. -> SOP for tax: Internal control -> Technology usage -> Training of employees -> Hand Holding in Implementation period Value Addition is Key – Each SBU/ SPV wants good results- Knowledge of SBU/ SPV Critical

11. Preserver of Value By ensuring the protection of a sustainable value creation strategy against strategic, operational, and financial risks, and ensuring compliance with regulations, standards, and good practices. -> Internal / operational/ management audit to include Tax [ DT + IDT] -> Plan for changing laws – New Co law, GST… -> Disclosure of facts- No surprises Empathy; Current Global/ Indian Environment; Impact of Law, regulation broadly – to provide specialised advice in area of your specialisation

12. Reporter of Value By enabling the transparent communication of the delivery of sustainable value to stakeholders. -> Credibility of Financial Statements - > Quarterly reporting -> Independent Authentic certification Statutory/ Income Tax/ Vat 240 Audits, Internal Audit, Certification – TDS, Credits, Refund, Liability… Independence + No bias + Professional Skepticism

13. Traditional Areas for CAs Accounting – Not unless huge nos + HR skills Tax Audit VAT 240 Audit – Limitation of fees- huge risk. Company Audits – Limitation of fees- Huge risk Internal Audit – Can be grown into a great compliance exercise covering Regulatory + Tax Compliance + Operational aspects Financial Service – Raising of fund from bank/ Fin Inst.

14. What the Industry / Trade wants One Stop Shop- Multidisciplinary Vs Specialised Niche Professional Service End to End – take responsibility for compliance Business Advice [ confirmation- validation] Problem To be solved Reduction in costs/ time to resolve Ensuring benefits accrue as due All function by consultant to provide value addition

15. What the Industry / Trade wants Saving in resource costs Optimisation of credits [ Deferred Tax/ CST/ VAT/ CE/ ST] Cashing in of Refunds/ Incentives Governance/ safeguard that things all right Consistent [ Can a proprietor provide?] Speedy Solution- Expect you resolve after they have slept over matter ….many more

16. General Areas of Tax Practice Registration/ Amendment- procedural Initial disclosures/ procedures to the dept. Payment of duty/taxes after verification Certification under IT [ Deduction, credits] Periodical return verification and submission Periodical review of IT/VAT/ CE/CUS/ST Review of the above before departmental audit Assistance in dealing with routine letters

17. Specialized Area of Tax Practice Providing opinions/clarifications Transfer Pricing Transaction Structuring Location Advice Impact on the changes-budget, notifications, case laws Obtaining refunds Rectification of errors made earlier

18. Specialized Area of Tax Practice Reply to the departmental letter Reply to the Show cause notice Litigation- Representation before adjudicating authority Reply and representation at appellate forums Assistance to lawyers at High Court/Supreme Court

19. Expertise obtained by: Start by choosing area and persevere [ Demand Vs Supply, Strengths, Strong suits ] Reading/ discussing subject/ enroll in course Invest in e-resources + books + online sites Attending workshops/ seminars Teaching the Subject to College students/ juniors Writing articles/books Being a speaker to other members in the industry/departmental officials

20. Baby Steps Proprietorship Vs Partnership Vs LLP * Friends, Family, Neighbors, Principal, Piggy back on CA (assignments), Start networking with peers Professional Approach to clients – get needs in writing or communicate back in writing -> get a goods understanding of the client -> deliver a bit more than being paid. [ Initial stages opportunity more important than fees.]

21. Baby Steps Be sure you want to practice Initial stages build rapport and reputation [ Work on your strength] Identify mentor – role model Get into buddy structure – make someone responsible to question you along with authority to do so. Birds of the same feather flock together

22. 1. Environment - Ethics, integrity and honesty - back seat ? Some Citizens/ professionals and corporate - go to any extent to avoid payment of bribes Bribery - way of life – feeling of better off – officer would anyway harass them

23. 2. Whether able to have respect of the employees, customers, suppliers and tax dept. - moot question does not like to indulge in demeaning practice – majority but may have to adopt - avoid harassment and unending litigation Ethical professional could be a support and unethical means would reduce substantially

24. Majority of transaction / tax payers find - need not do distasteful practice - bribe offering / taking automatically reduce Youth today are concerned – not find bribing as “cool” as it was earlier Not paying is “cool” 3. Tax officers use certain tools for starting off the exercise from pliable tax payers

25. 4. Feeling among some professionals without compromising [paying bribe] - cannot survive Work may be faster by compromising – high cost 5. MNCs - inbuilt understanding - not to violate any laws in the country Largest business houses like Infosys, Wipro, Tata, GE group on record to say - do not encourage this method of doing things

26. Most big businesses follows tax laws - avoids evasion other than a few wayward industries Enterprises contributing almost 70% of corporate taxes / indirect taxes - require ethical professionals 6. Reality - Ethical practitioners have great self respect revenue department also respects not only surviving but are flourishing

27. General fishing enquiries seeking large amount of information: Seek reasons, provide sample bills. If doubt raised, even orally, put answer in writing Calling incessantly seeking meeting: Fact maybe recorded and letter sent asking queries in writing. Maybe if too much mark a copy to higher officer - send by RPAD Threat of raid/ summons/ seizure: Dealings are clear / records updated - no need of fear - put threat on record and intimate higher officer Non communication, delay in application, indecision: Reminders with escalation to higher officers. If information block exists - RTI an alternative

28. Audit- making up long list of non compliances and offering to drop issues: Self audit - many issues would be resolved or ready answers to expected issues could be ready. Once demand raised, assistance in getting the same dropped: Process of order - inbuilt appeal mechanism. When compromises agreed - sword of Damocles always hangs. Refund applications are a major area of corruption: Correspondences in writing and escalate when needed. Many others: Tax payers to be vigilant and updated on ever changing laws. There should be an Independent ombudsman in every department

29. Move to higher level Own/ shared office – If possible good location Systematic Operating method Empathy par ordinary Use acknowledgment as tool Hire after careful screening and interviewing – article to wholeheartedly agree with firms philosophy Train yourself and staff every week Gain visibility

30. ..is a process for providing competitive advantage and adding benefits in order to maximize the total value to the customer... is the commitment to providing value added services to external and internal customers, including attitude knowledge, technical support and quality of service in a timely manner. What is Client Interfacing

31. Practice Risks

32. Growth of Practice Addressable market for services Positioning oneself Client Acquisition Client Retention Share of Client spend Client Recommendation CA Recommendation – Only if no conflict Balance Between execution + running profession Continuous learning

33. “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” Jeff Bezos, CEO Amazon.com

34. Thank You… Wish you all an extraordinary joyous life mhiregange@gmail.com hiregange.com hiregangeacademy.com