1. Where is our Market Headed? Presentation to Canadian Bison Association November 23, 2009

2. YTD bison slaughter - USDA Processors Face Tight Supplies

3. YTD bison slaughter- USDA

4. Prices Stay Near Historic High Consumers staying with bison

5. Custer Sale Results 2009 Demand strong for females Average Price – 2009 vs. 2008Ave. Price Per Lb. - 2009 vs. 2008

6. What’s Ahead?

7. Top trends Retail sales will continue strong More demand for low-end cuts Casual dining struggling

8. Top trends People want a community around food The story around food is important

9. Top trends Green cooking seen as a efficient, healthy and a good value

10. Top trends Local is surpassing organic as a key motivator Consumers also looking for locale

11. Top trends Restaurant menus increasingly carrying calorie count and other nutritional info

12. Top trends Americans looking for tighter controls People don’t trust conventional food system

13. Beyond the recession: A fundamental shift in the marketplace

14. A new focus on responsibility

15. U.S. Population

16. “ The Responsibles are in the vanguard and represent 38% of Americans 18 and older, or about 86 million people…They tend to be well-off but not wealthy, and they have done many things that people in the other groups haven't, such as buying a household appliance on the basis of its energy rating or a product because they like the values of the company that made it.

17. “ They do not fit neatly into any political category: a third are liberal, 37% are conservative, and 28% are moderate. They are younger than the Skeptics and more diverse and look more like what America will look like in 20 or 30 years. Source: TIME Magazine

18. Our challenges/opportunities Food safety Continued promotion Non-commoditization and New producers

19. Promotion Focus on foodservice Marketing materials Continued public relations Education/Outreach Farmers Market Promotion

20. Recruiting a new generation USDA Price Report NBA Checkoff

21. AND..... (DRUMROLL, PLEASE)......Coming soon

22. Bison Producers’ Handbook 30+ authors Experts from U.S. and Canada All new information Best resource available

23. Thank You Join us: January 21-22 – NBA Annual Conference Renaissance Hotel – Denver, CO January 22-23 – GTSS National Western Stock Show