1. Making Technology work in Europe The Invisible Market Key findings from a EUROBAROMETER survey by INRA (EUROPE) - E.C.O.

2. Technical specifications of the survey Stratified random sample Representing the national resident population aged 15+ Interviews taken face-to-face At the respondents home In total 15,900 interviews In 15 Member States October - November 1998

3. Framework Repetition of the previous study of 1997 Investigating 13 different types of Technology on two dimensions: –Use & Interest both at home and at work –Buying intention in the next 6 months Investigating 12 types of Services accessible from a PC or a television set: –Interest for personal use of each service –Ready to pay a monthly fee of 10 €

4. The TECHNOLOGIES questioned Satellite dish Decoder for pay-TV programmes Teletext Videotext systems Video recorder Computer or PC

5. The TECHNOLOGIES questioned CD-ROM linked to your computer Fax working without your computer Fax-modem linked to your computer Portable telephone, GSM Internet, World Wide Web connection Pager Cable television

6. Use at home, in leisure time %

7. Use at work % ACTIVE POPULATION

8. Interest for private use among current NON-users %

9. % Buying intention in the next 6 months

10. % Not using and not interested for private home

11. % Not using and not interested for at work ACTIVE POPULATION

12. The SERVICES questioned Going through European museums Taking part in political debates Following a training programme from home Getting a doctors advice Consulting local town or council services Preparing a complete trip

13. The SERVICES questioned Contents of daily newspapers or magazines Information on products: videos, CD, books Looking for a job Information on my rights as a consumer Managing personal Bank accounts Settling financial services contracts

14. Services interested in and ready to pay 10 € for

15. % Reasons for not being interested in these Services

16. Breakdown by Demographic Variables Sex Age Profession

17. % Use of Technology types Men versus Women

18. % Use of Technology types Men versus Women (next)

19. Use of Technology types by Age

20. Use of Technology types by Profession

21. % COMPARISON 1997/1998

22. %