1. Week 12: Social Commerce MIS5001: Management Information Systems David S. McGettigan Adapted from material by Arnold Kurtz, David Schuff, and Paul Weinberg

2. Agenda Prior Lecture Recap Social Commerce Class Capstone Exercise Next Week 2

3. Prior Lecture Recap

4. 4 eCommerce Features and associated business value of the Web B2B, B2C, C2C, C2B, eGovernment Crowdsourcing  Characteristics  Benefits  Drawbacks Source: www.cio.com: “State of the CIO”www.cio.com

5. Social Commerce The world has achieved brilliance without wisdom, power without conscience. Our is a world of nuclear giants and ethical infants. Omar N. Bradley

6. Social Commerce Social Commerce – essentially using social media as part of eCommcerce Examples:  Rating sites  Online shopping or “social shopping” Class Discussion: What sites do you use? What are the business models for each and are they sustainable? Are their opportunities for “traditional” businesses to partner or acquire them? 6

7. Example: Angie’s List 7 Source: angieslist.com Angie’s List Demo

8. Example: TurnTo.com 8 Source: turnto.com

9. Background on Recruiting What is the business process around recruiting? Taleo Demo How would the business process differ for executive recruiting? 9

10. Google Case In what ways do you think the hiring manager is better or worse off for having additional data available via a Google search? What do you think the hiring manager should do? What aspects of the expert commentary do you agree and disagree? 10

11. Next Week Apple Case and Course Review