1. Chad, Kaeli, Shelby, Andrea

2.  A web site is and extension of your company!  185 million websites and thousands more being added daily.  How can you compete?

3.  Understand your target customer.  Give Customers what they want.  Select an intuitive domain name  Short: names are easy to remember  Memorable: not every short domain name is memorable  Indicative of a company’s business or name  Easy to spell

4.  Make your site easy to navigate  Landing page: what visitors see after clicking a link to your site (ads, search engine, etc)  Make products and product info easy to locate  Add a wish list capability  Use online videos (links on YouTube)

5.  Gift idea center  Give online customers a reason to return to your website  Hyperlinks with other businesses, preferably those selling products or services that complement yours  Include email option and telephone number on your site  Give shoppers the ability to track their orders online  Give Web customers a special deal

6.  Create a fast, simple checkout process  Assure that online transactions are secure  Establish reasonable shipping and handling charges and post them up front  Confirm transactions  Keep your site updated

7. Follow a simple design  Avoid clutter  Avoid huge graphic headers that must download first  Include a menu bar  Make the site easy to navigate  Incorporate meaningful, well-organized, easy to read and current content  Include a FAQ section  Post privacy and return policies as well as product guarantees  If you have more than 100 pages or products, include a search tool  Make sure the overall look of the page is appealing  “Simpler is usually better”

8.  Web Analytics = tools that measure a web site's ability to attract customers, generate sales, and keep customers coming back.  Only 40% of e-businesses utilize this  Offers

9.  Commerce Metrics  Visitor Segmentation Measurements  -Content Reports  -Process Measurements

10.  Recency  Click-Through Rate (CTR)  Cost per Acquisitions (CPA)  Conversion Rate or Browse-to-Buy Rate

11.  Privacy:  Take an inventory of the customer data collected  Develop a company privacy policy for the information you collect  Post your company’s privacy policy on your website and follow it  Security:  Virus Detection Software  Intrusion Detection Software  Firewall  Secure sockets layer (SSL) technology