2. PromotionPromotion Promotion in Sports Marketing the Game

3. Objectives Define Event Marketing Define promotion and identify major forms of promotion Describe the promotional mix

4. Any form of communication a business or company uses to inform, persuade, or remind people about products and to improve its image PROMOTION

5. What is event marketing? All Activities associated with the sale, distribution, and promotion of a sports event.

6. Purposes of Promotion in Sports Generate Sales Attract a Targeted Audience Help Create a Positive Image

7. The combination of promotional techniques a business uses to inform or persuade people about its products represents a product’s PROMOTIONAL MIX

8. Promotional Techniques Advertising Publicity Public Relations/Sales Promotion Personal Selling Visual Merchandising

9. ADVERTISING The non-personal presentation of ideas and products by an identified sponsor. **PAID FOR**

10. PUBLICITY Creating awareness and demand for a business or product by placing news about it in the media

11. SALES PROMOTION stimulate purchases inform customers about products create a positive store image increase store traffic. Trade Promotions Consumer Sales Promotions An incentive offered by a retailer or manufacture An incentive offered by a business to:

12. PERSONAL SELLING The PERSONAL presentation of a product or company to one or more potential buyers Includes: Door to door sales Showroom sales

13. Visual Merchandising The coordination of all physical elements in a place of business so that it projects the right image to its customers

14. Determining a Promotional Budget 3 – Methods Percentage of sales Competitive parity Objective-and-task method

15. Percentage of Sales A set percentage, or portion, of last year’s sales or the coming year’s sales to decide on the funds for the promotional budget. Benefit: Easy to calculate Issue: Last years sales may be higher or lower than this years’

16. Competitive Parity Teams look for industry trends on how much to spend. Benefit: Easy to copy successful promotions Issue: May not be able to spend what other teams spend Team objectives may not be the same

17. Objective-and-task Method Teams set objectives for their promotion and decide what promotional activates are necessary to reach those objectives. Benefit: Takes other methods into consideration Issue: More difficult to plan