1. SEM A - Promotion
PE - Employ sales-promotion activities to inform or remind customers of business/product
PI – Identify “out-of-the-box” sales promotion ideas for SEM
Implement ticket sales campaign (internet, contests/giveaways, pre-promotion of campaign, video scoreboard announcements, sports/sponsorship partnerships)

2. Sales Promotion
Stimulation of sales - achieved through contests, discounts, giveaways, special offers, and similar activities
Sales promotion is a major part of SEM
The industry is highly competitive so you must be creative
Customers have endless possibilities to spend money (disposable income)
Helps customers decide to spend that money with your company over the competition
Sales Promotions – “Out-of-the-box”
No particular technique or methods – Unique & unusual!
Using regular methods = inside the box!

3. Out-of-the-box STEPS STEPS: Prepare for inspiration
Know target market
Knowing your competition
means taking their ideas and improving on them
Brainstorming
Determine incentive
"What does this sales promotion offer to customers?"
A chance to save money? A free sample or gift?
Determine delivery
Deciding how to "package" the incentive so the customer can receive it
A coupon? A contest? A special event?
Determining how to get the work out
deciding how you will let your customers know it

4. SEM1 4.08 Activity Students will work in groups of 5
The event is an AK varsity softball game vs. Butler
Each student must brainstorm with other students in their group and come up with one “out-of-box” promotion to encourage more students to attend softball games
Group must submit 5 promotions in PPT format
Remember to include all aspects of the promotion (ads, contests, on-line social network, etc) – show examples

5. Ticket price strategies
Scaling the house
Pricing tickets differently based on
Location of seat
Time of purchase
% of tickets pre-sold
Yield management pricing
Maximize revenue for venues with limited capacity
Venues with limited seating price tickets differently to have greater revenue potential
Ease of purchase
On-line
Telephone
Customers have immediate access to the tickets

6. Ticket sales campaign
Sales campaign to encourage the sale of tickets to a certain event
Implementation - must consider:
Immediate accessibility
Consumers expect to order and pay for tickets right away – immediate gratification – tickets in hand
Theme
Make the campaign unique and stand out
Technology
Most consumers purchase on the internet
Making this option available will increase sales

7. SEM1 4.08 Activity Article Activity :
Students read and review selections from an article about unique ticket sales promotion and work in groups of 4 and create their own ticket sales campaigns
Students should include all promotional aspects (ads, contests, social network campaign, etc.) – creativity and professionalism are the keys!!
You will present this to the class
You will answer questions about each selection