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Cyber Clean Thailand By Praew (Product Executive) And Koi (Brand Marketing)

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Presentation on theme: "Cyber Clean Thailand By Praew (Product Executive) And Koi (Brand Marketing)"— Presentation transcript:

1 Cyber Clean Thailand By Praew (Product Executive) And Koi (Brand Marketing)

2 To introduce a new product to Thai market To promote brand image Time line Process First opening 21-24 July 11 @ Commart Exhibition with a big promotion Buy 2 Get 1 Free Distributing to 57 HWH shops with a special price of 15% discount SRP Jul ’11Aug ’11Sep ’11Oct ’11 Distributing to 57 HWH shops with incentive program and promotion of Notebook &Cyber Clean Distributing to 100+ HWH shops with incentive program and promotion of Notebook &Cyber Clean

3 Sales Volume

4 Sales Volume 2011

5 Business Ratio

6 Display of HWH good selling shops 252DL – Pantip Bangkok (Central part of Thailand)

7 Display of HWH good selling shops BT Emporium Bangkok (Central part of Thailand)

8 Display of HWH good selling shops 3 rd 3 rd CM72 – Chiang Mai (Northern part of Thailand)

9 What we have done? Training HWH employees Promotion and incentive program Graphic picture and logo BG attached Brochures and HWH magazine Distributing demo of H&O (yellow) gel Demonstrated video clips + Thai sub title Promote CC on Facebook and Youtube Banner on HWH website

10 Feedback The HWH employees have introducing the product really well. Otherwise, many customers are not familiar with the product and brand as Cyber Clean cleansing gels are new to the market. So, they are not trust with the brand. Therefore, if we can launch more advertising for Cyber Clean. It should help Cyber Clean boosting the sales volume and brand image a lot!!!!

11 What is our next step? Demonstrated video clips (Thai Version) HWH magazine and guidebook New promotion and incentive program Product review and update CC news on Facebook Take charge of copycats (waiting for food & drug testing and exclusive distributor contract)

12 What more?? Other websites and magazines promote Road show in each part of Thailand Event – Booth setup for Cyber Clean And more …


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