1. Big Data, Serious Games and the Future of Work Michael Hugos CIO at Large Center for Systems Innovation [c4si]

2. © 2012 Michael Hugos [c4si] 2 Snapshots from Flatland Simple abstractions served well when data was scarce, collection was intermittent, and we had lots of time to analyze it These abstractions live in two dimensions – X and Y – they live in Flatland

3. © 2012 Michael Hugos [c4si] 3 World of Flatland “You call me a Circle; but in reality I am not a Circle, but an infinite number of Circles… You cannot indeed see more than one of my sections, or Circles, at a time; for you have no power to raise your eye out of the plane of Flatland...” Edwin Abbott Abbott, Flatland: A Romance of Many Dimensions, 1884 “You must go with me – whither you know not – into the Land of Three Dimensions! " Sphere as seen in Flatland – drawing by A. Square

4. © 2012 Michael Hugos [c4si] 4 Escape from Flatland “ Cyberspace. A consensual hallucination experienced daily by billions… a graphic representation of data abstracted from the banks of every computer in the human system… Unthinkable complexity. Lines of light ranged in the nonspace of the mind, clusters and constellations of data. Like city lights, receding… William Gibson, Neuromancer, 1984

5. © 2012 Michael Hugos [c4si] 5 Big Data Spaces “ It is always nighttime in the Metaverse, and the Street is always garish and brilliant like Las Vegas freed from constraints of physics and finance… The people are pieces of software called avatars.” Neal Stephenson, Snow Crash, 1992

6. © 2012 Michael Hugos [c4si] 6 Music in those Spaces See the patterns in the data and hear the signals in the noise … A new approach to capture the richness of streaming data enables you to process and respond in real-time

7. © 2012 Michael Hugos [c4si] 7 Navigating Cyberspace Flying through cyberspace, you turn left or right, east or west, seeking insight, looking for the next place to explore

8. © 2012 Michael Hugos [c4si] 8 Data Streams Forth – Patterns and Colors Something catches your eye… size of the circle is size of demand for your new product… see it expand, driven by usage vectors emanating from customers in this very space [ in real-time ]

9. © 2012 Michael Hugos [c4si] 9 Meanwhile Back in Flatland… VARIABLEONEVARIABLEONE Y How do we get from Flatland to Cyberspace? First the plan… and then the execution X V A R IA B L E T W O

10. © 2012 Michael Hugos [c4si] 10 From Flatland to Cyberspace – 1 VARIABLE THREE Z Start by moving from 2D to 3D Three dimensions define a data space composed of selected variables Can we represent more than three variables in this space? VARIABLEONEVARIABLEONE Y X V A R IA B L E T W O

11. © 2012 Michael Hugos [c4si] 11 From Flatland to Cyberspace – 2 OBJECT A 3D objects in 3D space represent six variables We understand this immediately Can we visualize streaming data from multiple sources? y’ z’ x’ Y X V A R IA B L E T W O VARIABLE THREE Z VARIABLEONEVARIABLEONE

12. © 2012 Michael Hugos [c4si] 12 From Flatland to Cyberspace – 3 Company A Company B Company C (z’) Market Cap (x’) PE Ratio (y’) Change in Average % Change CENTER POINT Company D Add objects for sources you want to track Objects move in space and change shape reflecting changes in streaming data Complexity in 2D is understandable in 3D % CHANGE FROM PREV CLOSE Z Y X G R O S S P R O F I T STOCKPRICESTOCKPRICE

13. © 2012 Michael Hugos [c4si] 13 From Flatland to Cyberspace – 4 Company A Company B Company C (z’) Market Cap (x’) PE Ratio (y’) Change in Average % Change CENTER POINT Visualize real-time data from sources such as stock markets, point of sales systems, click streams from a million websites, etc. Add categories and alerts… Can we show even more data in this space? Company D % CHANGE FROM PREV CLOSE Z Y X G R O S S P R O F I T Predefined behaviors trigger alerts STOCKPRICESTOCKPRICE

14. © 2012 Michael Hugos [c4si] 14 Colors and Textures Show You Even More Sysco is wide and flat. WW Grainger is tall and narrower – name those shapes Grainger has much higher ratio of net tangible assets to total assets Sysco has total liabilities four times as large as Grainger and net tangible assets slightly smaller than those of Grainger Lawson has asset structure like Grainger – similar but much smaller Now let’s Increase our engagement and concentration…

15. © 2012 Michael Hugos [c4si] 15 A Gameful Encounter with Big Data Engage our senses with sight, sound, touch Is big data analytics fun and games or serious work [or both]?

16. © 2012 Michael Hugos [c4si] 16 Learn More Serious Games: The Future of Work, O’Reilly Media, 2012 (available summer 2012) Presentation excerpted from my newest book: Join the conversation on my CIO magazine blog “Doing Business in Real Time” http://blogs.cio.com/blog/doing-business-in-real-time http://blogs.cio.com/blog/doing-business-in-real-time Center for Systems Innovation [c4si] Reach me at: http://michaelhugos.com/ http://michaelhugos.com/ Serious Games The Future of Work