1. Webmaster User Group November 29, 2006

2. Agenda Welcome Andrew Armani eServices Director 5 Ca.gov Redesign Carolyn Lawson eServices Office 20 Website Migration Richard Lehman eServices Office 15 - Break - 15 Webmaster Toolbox Megan Johnson Project Manager, DTS 20 Search Engine Update Kevin Paddock Search Master, DTS 20 Long-Term Strategy Update Karan Marsh Project Manager, DTS 10 IT Forum Steve Branson Department of Health Services 5

3. Look-and-Feel: Website Migration Discussion Webmaster User Group November 29, 2006

4. ca.gov over the years… 1996 2000 2001 2006

5. New look-and-feel migration - greater challenges and benefits than before Significant navigational changes-opportunities More content this time Consequently – more stakeholder interest

6. Migration: How to get there? Plan Design Build Maintain

7. Migration: Why do we want to get there? The Web has become a critical business service delivery channel!  A more “accessible” and “useable” design is the first-step and provides the most significant business benefits Reduced support (calls, visits & correspondence) Increased customer satisfaction (also = increased “government/political” satisfaction) Leads to greater use of less expensive “online” transactions

8. Again - Migration: How to get there? Plan Design Build Maintain

9. Migration Issues/Opportunities New tabbed navigation (shorter labels – less text) Opportunity to review and change some of the content? How many “usability” issues do I attempt to address now? How do I accomplish the transition with the least confusion to the Department’s customers? Who is the audience within my department to make and approve these decisions – and how do I engage them for support in the effort?