1. IBM Software Software University 2006 Business Partner Showfloor Exhibitor Opportunities Internal Review August 2005

2. IBM Software SWU ’06 & Business Partners  Targeting 1,000 Business partner attendees!  275 Business partners exhibiting on SWU showfloor  95% of SWU classes open to Business partner attendees  Multitude of Business partner events being planned Software University January 15-20, 2006 Las Vegas, Nevada Sponsorship URL: https://www-926.ibm.com/events/swu/swuexpo06.nsf/exsphome

3. IBM Software Business Partner Engagement 1.WW Brand, Channel, & IDR teams with input from Geos, developed list of ~1,500 partners nominated to exhibit. 2.Late August, nominated BPs will be receiving eMail from Neil Isford & Buell Duncan asking them to participate at SWU. Note will provide link to downloadable exhibitor package. 3.BPs can express interest in sponsorship opportunity through online form at 4.Channel Reps engage BPs and discuss sponsorship opportunity. For BPs who express interest in exhibiting, Rep sends note to swu2006bp@corcexpo.com 5.SWU vendor calls interested BPs to close opportunity! Targeting 275 Business Partners exhibiting at SWU ‘06 Only approved Business Partners (found in the attached list) will be invited to exhibit at SWU! If you would like to nominate a partner send a note to bretthan@us.ibm.com Open to only the first 275 or partners who agree to sponsor !

4. IBM Software Help we are requesting 1.Identify your BPs who have been nominated for SWU using the attached list. 2.Discuss SWU with those BPs. Use the attached cheat sheets to review the value of sponsoring SWU. 3.For BPs who are interested in the event, send an eMail to swu2006bp@corcexpo.com 4.Follow-up with the BPs and make sure they signed-up!

5. IBM Software The Exhibitor Basic Package Package includes:  Installed pedestal unit provided by IBM that is inclusive of signage, carpeting, and chair  3 full conference registrations that include: access to SWU education, hotel accommodations at the Mirage, & all meals during conference  Inclusion in SWU Solution Center guide distributed to all attendees Package pricing: Fee per Select Pedestal Package: $19,000 Alumni Special Rate (2005 Exhibitors only): $16,000 Deadline: October 3, 2005 Early Bird Discount (first-time exhibitors only): $17,500 Deadline: October 3, 2005 275 BP exhibitor packages available for Business partners. Additional sponsorship packages available. See Business Partner invitation package for details.

6. IBM Software Key selling points 1.Interact with IBM Sales Team  17,000 IBMers expected to attend the event  Showfloor centrally positioned to drive significant traffic throughout the week  The best opportunity of the year to meet/interact with IBM SWG Sales! 2.World-class education  95% of the 2,500 classes open to Business Partners!  Sales & technical education  Technical tracks that include on-site certification opportunities. 3.Networking opportunities  1-1 meeting with SWG & Channel Executives  Special networking events and opportunities for exhibitors