1. WELCOME TO A Level BUSINESS!!

2. Ms Vigille’s Expectations 1.Arrive prepared and on time 2.That you will behave in a way that doesn’t distract others from learning or Ms Vigille from teaching 3.Put your hand up when you want to ask a question 4.Listen when others are talking 5.Complete all classwork and homework on time. 6.Communicate any concerns quickly 7.Do your best 8.Have fun! 1.Arrive prepared and on time 2.That you will behave in a way that doesn’t distract others from learning or Ms Vigille from teaching 3.Put your hand up when you want to ask a question 4.Listen when others are talking 5.Complete all classwork and homework on time. 6.Communicate any concerns quickly 7.Do your best 8.Have fun!

3. Your Expectations of me/each other Of me: 1.To help you to pass the exam 2.To provide engaging lessons 3.To provide exam practice 4.To be supportive Of each other: 1.To respect each others’ opinions 2.To listen to each other Of me: 1.To help you to pass the exam 2.To provide engaging lessons 3.To provide exam practice 4.To be supportive Of each other: 1.To respect each others’ opinions 2.To listen to each other

4. What we will be covering Theme 1 - Marketing and People Entrepreneurs and leaders Meeting customer needs The market Marketing mix and strategy Managing people Entrepreneurs and leaders

5. Overview of Assessments Paper 1Paper 2 AS Level 2 papers Each 1 hour 30 80 marks 50% 3 Sections Section A and B Data response Theme 1 Multi-part 2, 2, 4, 8, 10 Section C Essay question 20 marks Theme 1 BUT connected to Theme 2 3 Sections Section A and B Data response Theme 1 Multi-part 2, 2, 4, 8, 10 Section C Essay question 20 marks Theme 2 BUT connected to Theme 1

6. AS assessment Command WordsMark Define2 Calculate/Explain4, 6 Assess8,10 and 12 Evaluate20

7. Learning Objectives By the end of the lesson students will be able to: Define what an entrepreneur is Identify sources of business ideas Describe how to spot a business opportunity Describe how to carry out small scale research Identify considerations for expanding a business

8. What is an entrepreneur? An entrepreneur takes a look at the business opportunities that exist and then turns a business idea into action

9. Sources of business ideas Observation Brain storming Thinking ahead Ideas from personal or business experience

10. Spotting a business opportunity Think about changes to society Think about changes to the economy Think about the local housing market

11. Small budget research Geographical mapping – walk around and see where sandwich bars and other fast food outlets are located Check on prices, special deals Arrange to spend a day with Subway at their franchise in a nearby town to help understand the customer and the way the service is provided Based on knowledge from the above produce a market map of fast food in Ramsgate to see if you will have a market niche

12. Expanding your business Establish that extra demand exists Ensure that finance is in place Ensure that the people are in place

13. Richard Branson’s tips for expanding a business Know your mission Get the basic structure right, the back office, relations with suppliers etc Get the right team at the top A strong purpose and a sense of ethics give a solid foundation No matter how big you are, details count Listen to your customers and act on what you hear Which one of Richard Branson’s top tips do you think is the most important. EXPLAIN YOUR REASONING (6) Connective words: because, which means that, therefore, which will lead to, meaning that.

14. 6 Mark Questions Which one of Richard Branson’s top tips do you think is the most important and why? (6 marks) I think having the right team at the top is the most important. This is because they can encourage staff to achieve the objectives that will benefit the business which means that they will be committed to helping you to grow your business, therefore increasing the customer base leading to revenue increasing or remaining steady. This will mean that the business can continue to compete in the market. However a drawback would be if the objectives were not clearly understood by all staff. If you have the right team at the top you can regularly communicate to your staff where the priorities are in the business that they need to focus on. This means that staff are clear on what they need to do to help to improve the business and can therefore focus on how for example, to attract more customers. This means that the customer base will continue to grow or remain steady leading to the business being secure in the future. However a drawback of this might be if all teams aren’t pulling together which means that there could be inconsistency in performance across the business Overall I think that having the right team is important. However it depends on the right judgement being made as to what the right team is and ensuring they have the right skills. I think having the right team at the top is the most important. This is because they can encourage staff to achieve the objectives that will benefit the business which means that they will be committed to helping you to grow your business, therefore increasing the customer base leading to revenue increasing or remaining steady. This will mean that the business can continue to compete in the market. However a drawback would be if the objectives were not clearly understood by all staff. If you have the right team at the top you can regularly communicate to your staff where the priorities are in the business that they need to focus on. This means that staff are clear on what they need to do to help to improve the business and can therefore focus on how for example, to attract more customers. This means that the customer base will continue to grow or remain steady leading to the business being secure in the future. However a drawback of this might be if all teams aren’t pulling together which means that there could be inconsistency in performance across the business Overall I think that having the right team is important. However it depends on the right judgement being made as to what the right team is and ensuring they have the right skills.

15. Intrapreneurs Are people who bring innovation to existing businesses rather than to business start-ups. They can improve products, processes or productivity

16. Anticipating risk and uncertainty It is important to try to quantify it

17. 8 mark question Assess two pieces of small budget research Cara should carry out before taking things any further with her upmarket shoe shop ASSESS: Offer a judgement with reasons why you have made that judgement Define small budget research SENTENCE STARTER: One piece of small budget research she should carry out..... Give reasons using connective words because, which means that, therefore, which will lead to, meaning that... However a drawback might be... Another piece of small budget research she could carry out..... Give reasons using connective words However a drawback might be... Overall........ However my answer depends on.....

18. Marking guidance – 8 mark questions LevelMarkDescriptor 0 A completely inaccurate response Level 11-2 Isolated elements of knowledge and understanding Weak or no relevant application to business context Own opinions may be presented Level 23-5 Accurate knowledge and understanding, applied accurately to the business and its context Chains of reasoning are presented showing cause(s) and/or effect(s) but may be personal opinions or incomplete An attempt at an assessment is presented that is unbalanced and unlikely to show the significance of competing arguments Level 36-8 Accurate and thorough knowledge and understanding, supported throughout by relevant and effective use of the business behaviour/context Logical chains of reasoning, showing cause(s) and/or effect(s) Assessment is balanced, well contextualised, using quantitative and/or qualitative information and shows an awareness of competing arguments/factors leading to a supported judgement

19. Marking guidance – 10 mark questions LevelMarkDescriptor 0 A completely inaccurate response Level 11-2 Isolated elements of knowledge and understanding Weak or no relevant application to business context Own opinions may be presented Level 23-4 Elements of knowledge and understanding, which are applied to the business example Chains of reasoning are presented, but may be assertions or incomplete A generic or superficial assessment is presented Level 35-6 Accurate and thorough knowledge and understanding, supported throughout by relevant and effective use of the business behaviour/context Analytical perspectives are presented, with well developed chains of reasoning, showing cause(s) and/or effects(s) An attempt at an assessment is presented, using quantitative and/or qualitative information, though unlikely to show the significance of competing arguments Level 47-10 Accurate and thorough knowledge and understanding, supported throughout by relevant and effective use of the business context A coherent and logical chain of reasoning, showing cause(s) and effect(s) Assessment is balanced, wide ranging and well contextualised, using quantitative and/or qualitative information and shows an awareness of competing arguments/factors leading to a supported judgement

20. Assessment Objectives A01 Demonstrate knowledge of terms, concepts, theories, methods and models to show an understanding of how individuals and organisations are affected by and respond to business issues A02 Apply knowledge and understanding to various business contexts to show how individuals and organisations are affected by and respond to issues. A03 Analyse issues within business, showing an understanding of the impact on individuals and organisations of external and internal influences. A04 Evaluate qualitative and quantitative evidence to make informed judgements and propose evidence based solutions to business issues

21. Homework Answer the 12 mark question on Cara The structure will be the same as the one we did in class, but you need to include chunkier paragraphs using the connective words with more evaluation/conclusion at the end It’s your first one so please don’t worry too much! YOU MUST BRING THIS NEXT WEEKS LESSON