1. Entrepreneurship Teaching in Business Schools: clarifying the concept for the classroom
Muhammad Azam Roomi
Director Research / Principal Lecturer
University of Bedfordshire, UK

2. The Dominant Model The analytical information loaded (brain)
Entrepreneurial behaviour (limited)
Business Management (focus)
Delivery and ingestion of explicit knowledge
High levels of innovation, technology, scale and growth (the heroic heart)
Centrality to business plan (the gut)

3. The Dominant Model
Management functions compartmentalisation (marketing, finance, HRD, etc.
Small Business Management
Corporate Venturing
Market Model
Pre-set Goals
Expected Returns
Competitive Analysis
How to avoid Surprises

4. The Dominant Model

5. The pursuit of opportunity beyond the resources currently controlled.
Entrepreneurship
The pursuit of opportunity beyond the resources currently controlled.
Howard Stevenson (1985) “The Heart of Entrepreneurship”
Harvard Business Review, March-April

6. Entrepreneurship
‘Activity that involves the discovery, evaluation, and exploitation of opportunities to introduce NEW goods or services, ways of organizing markets, processes, and/or raw materials through organizing efforts that previously had not existed’.
Shane, S. (2003), A General Theory of Entrepreneurship, Cheltenham: Edward Elgar.

7. Entrepreneurship Personal Characteristics - Need for achievement
- Risk taking / management propensity
- Psychological and Social Traits
- Liabilities of newness, smallness and complexity
- Action vs. Analysis

8. The Alternative Model

9. The Alternative Model Bird-in-Hand Principle
Start with Who you are, What you know & Whom you know (Not with pre-set goals)
Affordable Loss Principle
Invest in what you can afford to lose – extreme case $0
(Not expected return)
Crazy Quilt Principle
Build a network of self-selected stakeholders
(Not competitive analysis)
Lemonade Principle
Embrace and leverage surprises
(Not avoid them)