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Brooks Case Competition Team 1: Zi Xuan Chua, Kheng Hoek Teoh, Yan Shin Ho, Shi Xian Teow.

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Presentation on theme: "Brooks Case Competition Team 1: Zi Xuan Chua, Kheng Hoek Teoh, Yan Shin Ho, Shi Xian Teow."— Presentation transcript:

1 Brooks Case Competition Team 1: Zi Xuan Chua, Kheng Hoek Teoh, Yan Shin Ho, Shi Xian Teow

2 TASK #1 -Expected profitability -WACC -IRR -Justify Choice ( YES )

3 Allocation of Cost Budget Story right: 2 million Director & cost: 20 million Production cost: 14 million Post production: 5 million Other expenses: 3 million

4 Expected cash flow (3 million) Sept 31 2013 Dec 31 2013 (9 million) (10 million) Jan 31 2014 Feb 28 2014 (16 million) (5 million) Mac 31 2014 Apr 30 2014 (250k) (100k) May 31 2014 Jul 31 2014 (250k) (700k) Aug 31 2014 Oct 31 2014 (700k) 19.2 million Dec 31 2014 Jan 7 2015 18 million 24.2 million Feb 7 2015 Mac 7 2015 4.1 million

5 Expected movie gross profit

6 Expected revenue

7 TASK #2 Crisis Action taken Revised Forecast Backup plans

8 Crisis North Korea Causes: 1.Bomb 2.Back out

9 Action Taken Original Plan Return of customers Backup Plans DVD Online giants

10 Task 2 expected movie gross profit

11 Task 2 expected revenue

12 Task #3 Limiting loss -$49 million to -$34 million $6.55 million $6 million $5 million $4 million

13 Task 3 expected movie gross profit

14 Task 3 Revenue

15 Counter Marketing Strategy Trend Video Targeted audience Spread words


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