1. Thriving in a Diverse Future Thriving for a Diverse Future Trends Driving Change Annimac www.annimac.com.au Dietitians Association of Australia 23 rd National Conference Embracing Diversity 28 th May 2005 Speaker Plenary Keynote

2. Rate of Change  15 seconds - new web site  15 minutes - new technology  15 days - new product / service  15 million - new web pages every day Amount of change now in one day Grandparents had in one year Younger means faster

4. Driving all Drivers of Change Technology by 2020 70 % of job types then do not exist now because 80 % technology then not imagined yet

5. Likely jobs in next 10 years : Director of Emerging Thought Chief Zookeeper - of people Creative Herbalist Virtual Health Consultant Chief Imagination Officer Hacker Relations Manager Valuer of Intangible Assets * Human Interface Manager * * Exists 2003

7. Haves vs Have Nots Gap widening globally Based on technology not wealth Access Skill to ICT

8. Changing world of work

9. Changing Nature of Work Co opitalism Sustainability QBL  Project based Team based  Relationships  One off alliances - consortia  Globally networked  Fast flat skill decision making  Value driven

11. Changing Nature of Employment Casualisation  Contract - Part time  Self employment - options  Five career changes  Multi skilled employees  Small businesses  SOHO : small office home office  Global networks - local identity

12. Generational Differences

13. Baby Boomers b 1945 – 60 age 45 - 60 fewer males Generation X 1960 – 75 30 - 45 largest number DotComs 1975 – 90 15 – 30 first wired gen Ferals 1990 – 05 0 - 15 fewest - ½ GenX

14. Baby Boomers

15. Baby Boomers 45 – 60 Downsizing lives Empty nesters Retired or part time workers Sense of community Material status Male Identity from job Seek new safe experiences Security conscious Health conscious Defer to authority Love / hate change

17. Impact for Dietitians : Baby Boomers 45 - 60  Ageing : special care needs  Winding down : leisure indulgence  Downsizing everything : minimalising  Reborn hippies : natural remedies  Make own decisions – think at edge  Respect rank : professionalism  Steady relationships loyalty  Need  relationship continuity  organising : options  safe familiar experiences  positive group identity

18. GenX

19. Single Childless Net Dating Varied lifestyles Varied workstyles SOHO Risk takers Fast decisions Materialism assumed Environmental values Personal journey Defer to heroes Expect & accept change Generation Xers 30 – 45 Clone of Boomer or DotCom values

21. Impact for Dietitians : GenXers 30 - 45  Individual attention  Fast action  Short term treatment - stand alone  Results oriented  Need  choices  short term action immediacy  complete action - in stages  skills oriented  demand quality of experience  respect through success

22. DotComs

23. DotComs 15 - 30 Own path Temporary pairing Group socialising Internet relationships No careers No home I.d. from activity Wired Immediacy Multi channeled Multi actions Planetary group mission Cluetrain Manifesto www.cluetrainmanifesto.com Temporary deference Need change

24. Impact for Dietitians : DotComs 15 - 30  Team oriented & personal relationships  Passionate involvement - value driven  Personal commitment  Short term fast involvement  Multi channel activities & options  Results oriented - no spin  Need  choices transparency  mutability build for change  flexibility  innovation in practice  real pragmatic positive outcomes  respect outcomes

26. Ferals 1 - 15 Wild Child No limits No boundaries Planetary mission Create sustainable world Parallel universes Wired Unlimited mind channels Global i.d. from self values Future jobs unimportant Non consumers No deference Respect when needed Live change & ignore barriers

28. Impact for Dietitians : Ferals  Influencing marketplace  Committed to healthy sustainable world  Expect freedom to create  Creating new relationships & patterns  Virtual world preferred base  Best spin detectors  Need  personal power - demand trust  clear values  no rules no hindrance  ICT resource access  multi channel everything - fast

30. Trends Summary : Diversity !  exponential rate of change  younger generations drive change  personal communication → telepathy  paradigm values shift → feminine & QBL  open options for Work / Life styles  blurring between medical models  less governance more community power  individual responsibility & demands  relationships key for all success Virtual world emerging

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