1. Millennial Attitude May 6, 2015 Gerry McGovern gerry@customercarewords.com www.customercarewords.com @gerrymcgovern

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4. EthicalEthical S k e p ti c al An aly tic al Cy nic al Dis loy al Mill enn ial

5. Better educated Poorer

6. 6 © Customer Carewords Ltd. customercarewords.com CEOs of Standard & Poor 500 companies made 354 times the average wages of US workers in 2012. Source: The Telegraph

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9. 60 percent of Millennials will leave their jobs within the first 3 years, costing their employers an average of $20,000 each. Forbes 2015

10. 10 © Customer Carewords Ltd. customercarewords.com 2014

11. “18- to 29- year-olds’ cynicism toward the political process has never been higher." Harvard Institute of Politics Director Trey Grayson, 2014.

13. “Before ever entering a store, 62% of Millennial shoppers already know what they want to buy through prior online research.” Bazaarvoice, July, 2013

15. Advertising Spend & Click Thru Rate 1999 - 2014 Source: Google, eMarketer, Clipperton Online advertising spend ($ Billions) Click thru rate

17. “Streamline" experience Prevent "distractions"

19. Meet the Google guys! Google News! Google Primes for Mobile Search Surge Google launches Google Artist Themes Google Lets AdWords Users Buy TV Ads Google Ads Street View To Driving Directions Google looking to map the abyss Sergey Brin New Improved Search Google is delighted to announce the launch of our new improved search. It’s now even easier to search on our website. Read More WELCOME TO OUR WEBSITE!!

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23. 23 © Customer Carewords Ltd. customercarewords.com +353 87 238 6136 @gerrymcgovern gerry@customercarewords.com Thank you customercarewords.com WWW.