1. Indoor 1 06/01/98 Ver. 1 Indoor.ppt

2. Indoor 2 06/01/98 Ver. 1 Source: Program year IRI and TRIAD Oct 96 to Sept 97, Kline 95 Why Indoor Insect? Three companies account for 61% of total Indoor Insecticide sales SC Johnson 25% All others 39% Monsanto 14% United Industries 22% Indoor Insecticides strong force in all classes of trade Mass Merch 197MM 33% Ind/Other 160MM 27% Home Centers 104MM 18% Grocery 130MM 22% Total Indoor Insecticides grew 3% in 1997 driven by Home Center growth -2% +17% +2% Outdoor Insect 41 % 435 MM Indoor Insect 59 % 615 MM Indoor Insecticides account for 56% of total Insecticide sales

3. Indoor 3 06/01/98 Ver. 1 All Outlet Insecticides $ Ring Among All Shopping Occasions % in MM Among indoor insecticide buyers, Ortho buyers have the highest basket ring across all shopping occasions. Why Ortho Indoor Insect? $26.01 Combat $25.91 Raid $26.75 Ortho

4. Indoor 4 06/01/98 Ver. 1 Why Ortho Home Defense?  Best selling RTU insecticide with 38% market share  Leapfrogs the competition with 16 week residual control  Outturns the competition by 32%  Expanded label includes:  Odor Free  Pantry Pests Source: AC Nielsen Consumer Panel Data 9/29/96 - 9/27/97 & Insecticide/Pesticide Total U.S. Purchase Pattern Analysis

5. Indoor 5 06/01/98 Ver. 1 Source: IRI Store Data, 48 weeks ending 12/07/97 Home Defense Ideal for Displays  When on display, Home Defense out performs all other brands:

6. Indoor 6 06/01/98 Ver. 1  Home Defense Trade Support Elements $ 7 pop-up display 48/24 oz. (Q2) $35full pallet Moen 128/1 gal. (Q3) $35full pallet Pull ‘N Spray 96/5 liter Ortho Investments To Drive Account’s X $ Home Defense generates 86% volume lift when on display

7. Indoor 7 06/01/98 Ver. 1 Source: IRI Store Data, 48 weeks ending 12/07/97 Home Defense 24 oz. RTU  Excellent growth and margin enhancement opportunity  20 to 24 oz. sizes represent 13.8% of segment with a growth rate of 45.5% (vs. ‘96)  Ideal for Mass Merch, Co-op, Grocery, and Military  NEW 24 oz OFFERING for 1999 - 48 ct Pop-up display Expanding 24 oz distribution to equal Private Label 24 oz(18% ACV) provides opportunity for retailers to increase sales by $6m.

8. Indoor 8 06/01/98 Ver. 1 Home Defense Consumer Benefits  Creates barrier to keep bugs out  Fast Action  4 month residual effect (3 mos. for Bug Stop & 2 mos. for Real Kill)  Odor free  Non-staining formula  Use sites includes pantry  Easiest to use sprayer system (nested sprayer)  More bugs on label than any other (33)  High impact graphics with easier to read label

9. Indoor 9 06/01/98 Ver. 1 Home Defense vs. the Competition Source of Data: Moorestown, NJ - 96481115 German Cockroach Control

10. Indoor 10 06/01/98 Ver. 1 Home Defense Innovations  For 1999 Home Defense will offer as an “in-and-out” item the new 5 liter Pull ‘N Spray no pump pressure sprayer.  Excellent profit potential: 38% higher ring  Solaris exclusive (patented technology)  No more hand fatigue for consumers  One pull equals 90 pumps of trigger spray

11. Indoor 11 06/01/98 Ver. 1 Home Defense 1999 Promotions  Objective: maximize off-shelf displays in order to drive significant volume growth.  Rationale: 86% sales lift ($) when the product is on display.  Home Defense DRUs:  48 ct. pop-up 24 oz. RTU  128 ct. 1 gal. RTU full pallet Moen  96 ct. 5 liter Pull ‘N Spray full pallet  Home Defense display allowances:  $ 7 pop-up display 48/24 oz.  $35full pallet Moen 128/1 gal.  $35full pallet Pull ‘N Spray 96/5 liter  Why Bifenthrin in Ortho’s Home Defense ?  Newest “pyrethroid” chemistry to enter Lawn & Garden market.  Superior Residual  Quick kill on a broad spectrum of insects and mites  Exempt from EPA concerns around use of “organo-phosphates.”  Capable of being formulated into water based and granule formulations.

12. Indoor 12 06/01/98 Ver. 1 Home Defense 1999 Advertising  Support barrier positioning and residual control Regional radio support to increase brand awareness (Markets TBD)  Regional Billboard campaign in select markets (markets TBD)  Advertising Periods:  Mid Drive Period: Frost 5/1 - 6/15, Sunbelt 4/1 - 6/15  Late Drive Period: 6/15 - 9/30

13. Indoor 13 06/01/98 Ver. 1 1999 Ortho Advertising  12MM in Ortho Advertising Spending  Delivering over 1 Billion Targeted Consumer Impressions  Early & Late Season Support  Focused on Key Ortho segments Keep All Eyes on the Ortho Brand !  Key Segments:  Weed B Gon  RosePride  Bug B Gon  Lock ‘N Spray  HomeDefense  Fire Ant Killer  Grub B Gon  Azalea Care