1. May 2008 magicolor 7450

2. 2 Large Format Tandem Color Laser 24.5 ppm color and B&W 9600 x 600 dpi-class 768 MB DDR SDRAM std. / 1024 MB max. 40 GB HDD std 733 MHz G4 processor Gigabit Ethernet, USB 2.0, Parallel Windows, Macintosh, Linux PostScript 3, PCL 6, PDF, JPEG/TIFF 350 sheets std. / 1,850 max. From 3.55" x 5.50" to 12.25" x 47.24" Automatic Duplex (opt.) 120,000 prints per month PageScope Suite including Net Care, Web Connection, and EMS Plug-Ins; Desktop Status Monitor Speed Resolution Memory Hard Disk Processor Interfaces Compatibility Languages Media Input Media Sizes Paper Handling Duty Cycle Printer Management $3,999$3,999

3. 3 Standard Features 12 3 475 1.250-Sheet Multipurpose Cassette Supports media up to 12" x 18" 2.100-Sheet Manual Feed Tray Supports media 3.5" x 5.5" to 12.25" x 47.24" 3.Robust Interfaces Gigabit Ethernet Hi-Speed USB 2.0 Parallel 4.Camera Direct Photo Print USB 1.1 Host Port 5.768 MB DDR SDRAM 6.40 GB Hard Disk 7.Easy-to-Read Control Panel Intuitive graphical display with dynamic “help” functions At-a-glance toner gauges 6

4. 4 1.500-Sheet Cassette Add up to 3 Increases input to 1,850 sheets 2.Banner Feed Tray Supports media 3.5" x 5.5" to 12.25" x 47.24" 3.Automatic Duplexer 4.Caster Base 5.Memory Upgrade Increases memory up to 1024 MB Optional Features 1 3 4 2 5

5. 5 Versatile Media Handling  A wide range of media types –Plain paper, transparencies, labels, glossy stock, thick stock, envelopes Banners up to 12.25" x 47.24" – 160 gsm  Manual feed tray –Supports 3.55" x 5.5" to 12.25" x 47.24" Plain paper - 16 - 24 lb. Bond (60 - 90 gsm) –Thick stock - Up to 140 lb. Index (256 gsm)  Multipurpose cassette –Supports 8.5" x 11" to 12.25" x 18" – 16 - 24 lb. Bond (60 - 90 gsm)

6. 6 Easy to Use  Easy front door access to consumables  Easy menu navigation –Graphical display –Dynamic “help” built-in control panel  Accurate “gas gauge” reporting –Control panel window –Status Monitor –PageScope Web Connection

7. 7 Physical Dimensions 23.6" 25.5" Weighs 133.4 lbs with consumables 18.7"

8. 8 Tandem Laser Technology CMYK Imaging Units CMYK Toner Cartridges Waste Toner Box Media Path Duplexer Four Ultra-Small Laser Print Heads Intermediate Transfer Belt

9. Print Technology magicolor 7450

10. 10  733 MHz G4 Processor  Proprietary Acceleration Technology ASIC –Contone Screening, Color Transformations, Image Processing  768 MB DDR SDRAM std. / 1024 MB max.  40 GB Hard Disk std. –Downloaded fonts, forms, and profiles –Electronic collation –Direct PDF printing –Proof then Print –Secured Job –Print and Hold –Store Job functions –Job Accounting  PostScript 3, PCL 6, PDF 1.4, JPEG/TIFF Direct Print  Gigabit Ethernet 10/100/1000BaseTX –Supported Network Protocols: TCP/IP, NetWare 4/5/6, NDS bindery, NDPS, EtherTalk, SNMP, DHCP, BOOTP, ARP, SLP, Auto-IP, Ping/ARP, NetBEUI, FTP, LPD, SMB, UPnP, UDP, HTTP, HTTPS, SMTP, IPP v1.1  Hi-Speed USB 2.0  Parallel Emperon Print System Architecture

11. 11  PostScript 3, PCL 6  Mac OS X (v10.2+)/OS 9 (v9.1+)  Windows Server 2003/ XP/2000/NT4/Me/98SE  Linux RedHat 9+/SuSE 8.2+  Vista Easy-to-Use Printer Drivers

12. 12  Store Job –A print job can be stored at the printer awaiting future release. The job will not be lost upon reboot or printing.  Print and Hold –All copies of the job sent to the printer are printed. The file is held in printer memory until reboot.  Secured Job –A print job can be sent to the printer, but the job is not printed until the job owner releases it with a 4-digit pin number.  Proof then Print –The first copy of a job is printed for review. The remainder of the job can be printed from the front panel or PageScope Web Connection. Document Management

13. 13  PageScope Web Connection –End-user web-based management for real-time status and configuration  PageScope Net Care –Web-based network administration software for remote installation, management, and configuration of KONICA MINOLTA and non-KONICA MINOLTA printers  Enterprise Management Plug-Ins –OpenView, NetView, UniCenter, Microsoft Mgt. Console  Web JetAdmin Plug-in –Tool for network administrators to manage and configure KONICA MINOLTA printers Robust Printer Management

14. Color Technology magicolor 7450

15. 15  Simitri Polymerized Toner  Halftoning –Dynamic PhotoArt Contone Halftone optimization based upon page elements  Enhanced Automatic Image Density Control (eAIDC) built-in calibration  Color Matching –Automatic ICC-based color matching— Generates best color based on page contents –ICC device profiles –Support for Windows ICM, Apple ColorSync, and other ICC color management systems –Built-in Color Rendering Dictionaries –SWOP, Commercial, Eurocolor, TOYO, DIC, and SNAP press emulations –PANTONE Color Tables  PictBridge Amazing Color

16. Color Technology: Simitri Polymerized Toner magicolor 7450

17. 17  Small particles—uniform in size & shape— produce finer lines and better halftones  Simitri generates less waste toner by increasing transfer efficiency and reducing power consumption  Special media is not required for best output  Simitri Toner requires 30% less power to produce than pulverized toner  New production process reduces air pollution by 40%  Simitri has a 100+ year life expectancy Simitri Polymerized Toner - Overview PolymerizedConventional

18. 18  Better charge control and cleaning properties –Better transfer rate onto media Less toner used for image reproduction Higher toner yield Less toner is wasted  Less media dependence –High quality results regardless of media  Lower fusing temperature –Less energy needed to run printer Lower energy bill Lower cost of ownership  Oil-less fusing system –No need for separate oil roller or bottle Fewer parts = lower cost  Less abrasive –Longer developer unit life  Longer toner life Simitri Polymerized Toner – Waste, Costs, Life

19. 19  Less energy required for the manufacturing process  Lower greenhouse gas emissions –Carbon dioxide emissions cut by 32% –Nitrous oxide emissions cut by 40% –Sulfur oxide emissions (cause of acid rain) cut by 42%  Contributes to environmental preservation  Reduced toner waste and lower energy consumption are additional benefits for the environment Simitri Polymerized Toner & the Environment

20. Color Technology: Halftoning magicolor 7450

21. 21  Method of printing continuous tone images/photographs by varying the size or placement of dots on the media –Through a screening process, the shades of gray of the image are converted into a series of dots –At a distance, the eye/brain integrates the halftone dots giving the appearance of a continuous tone  Halftone quality depends on –Resolution (600x600 dpi, 1200x1200 dpi, 1200x600 dpi, etc.) –Line screen frequency (lines per inch [LPI]) –Bit depth – Binary vs multilevel (bits per pixel) –Screening – Clustered Dot (AM screening) vs Dispersed Dot (FM Screening) –Spot function – Line vs round vs square, etc. –Color geometry – Rotated vs Dot on Dot –Marking engine characteristics – Jitter, uniformity –Intended application – Text, graphics, images Halftoning

22. 22  Printer resolution is measured in dots per inch (DPI), or the number of printer dots in a linear inch  A number of printer dots makes up a halftone dot  The number of halftone dots per linear inch is the lines per inch (LPI) of the printer or the distance from the center of one halftone dot to the center of the adjacent dot LPI = 10 1 printer dot Example of 2 halftone dots LPI Halftoning – Lines per Inch (LPI)

23. 23 Traditional Halftone cells need 16 pixels to ‘mix’ one color A Contone cell intensity can be controlled individually PhotoART Screening: Great color detail PhotoART Screening: Smooth gradients PhotoART Contone Technology - Overview  Contone printers use a combination of dithering and dot size control to produce a full range of colors that can be perceived by the human eye.  PhotoART 9600 x 600 dpi = Contone  Contone halftone: 4 bits per pixel; 16 levels per pixel  PhotoArt screening produces 4096 colors per dot –Beautiful colors –Photographic detail –Smooth blends

24. 24  While binary halftones are 1 bit per pixel, multilevel halftones (aka contone) can have more than 1 bit per pixel –Photo ART is 4 bits per pixel for near photo quality  Still need to dither with contone –Dithering is the process of placing the individual dots of the digital image in such a way so the image appears to be continuous-tone  Advantages over binary halftones –More gray levels –Much less visible patterns in the halftone Highlights and midtones especially have less visible patterns –Can have higher screen frequency The higher the LPI, the sharper the image However, higher LPI’s could show defects in the image (bands, patterns, etc) –Less dot gain Smaller, finer dot –Smoother fills Halftoning – Binary vs Multilevel Halftones

25. 25  While a binary dot can only be white or black, a 4 bit per pixel contone dot is subdivided into 16 subpixels  Therefore, the horizontal resolution for contone is calculated by multiplying the engine resolution (600dpi) times 16 to equal 9600dpi  The vertical resolution is equal to the engine resolution (600dpi) 1 binary dot 1 contone dot 600 dpi 600 x 16 = 9600 dpi Halftoning – 9600 x 600 dpi Contone

26. 26  Contone has more gray levels –Gray levels is the number of shades of gray that can be reproduced –# gray levels per pixel = 2 bits per pixel –# gray levels per halftone dot = (dpi horizotal / lpi) x (dpi vertical / lpi) + 1 Binary 1 bit per pixel 2 1 = 2 gray levels per pixel Multilevel (Contone) 4 bits per pixel 2 4 = 16 gray levels per pixel (4/1) x (4/1) + 1 16 gray levels per halftone dot (plus white) 16 gray levels LPI = 1 (64/1) x (4/1) + 1 256 gray levels per halftone dot (plus white) 256 gray levels 4 x 16 = 64 dpi Halftoning – Binary vs Multilevel Halftones

27. 27  Contone has less noise, a less discernible pattern –Dot position control Can place 15 different dot widths within the pixel or the dot can be centered 1 bit per pixel 4 bits per pixel Halftoning – Binary vs Multilevel Halftones

28. 28  KONICA MINOLTA printers have fixed halftones embedded in the printer’s system code –The user can not download a custom halftone to the printer –Because there are currently no tools available for users to create custom multi-level halftones, the embedded halftones are better quality than anything a user would be able to create –KONICA MINOLTA’s embedded halftones are higher quality as they are created with expert tools to take advantage of maximum quality capabilities of the print engine  The advantage of KONICA MINOLTA’s fixed halftone over variable halftones such as those in AdobePS controllers includes –AdobePS only supports binary halftones  Embedded Halftones help insure color accuracy by eliminating the gamma shift associated with changing LPI settings. Halftoning – Fixed vs Variable Halftones

29. 29 2.5% fill pattern Conventional laser technology (binary) KONICA MINOLTA 9600 dpi technology (Contone) aka Photo ART Halftoning – Binary vs 9600 dpi

30. 30 Conventional technology dots are all the same size, incapable of reproducing a very wide range of hues and shades KONICA MINOLTA 9600 dpi Photo ART technology results in finer and more variable dot sizes to produce even fill patterns and the widest variety of hues & shades, to bring out more detail & more accurate colors Halftoning – Binary vs 9600 dpi

31. Color Technology: Engine Density Calibration magicolor 7450

32. 32  Controlled by the printer’s engine code –Except in GDI products where the driver performs the calculations and adjusts the print data before sending the print job to the printer  AIDC – Automatic Image Density Control –Adjusts the density of the solid colors (Dmax of C, M, Y, K)  eAIDC – Enhanced Automatic Image Density Control –Adjusts the density of halftoned colors  Engine density calibration is automatically executed –On printer power up –After each consumable change –Every 200 pages or can be user initiated via the printer’s front panel Engine Density Calibration

33. 33 The target curve (AIM curve) is a gamma of 1.4 eAIDC measures 14 patches for each color The transfer curve is used to create the compensation curve which is loaded into the internal code to adjust the densities of the colors Engine Density Calibration – eAIDC Compensation Curve

34. Color Technology: Color Matching magicolor 7450

35. 35  Color hardware is “device-dependent” –Each device has its own unique way of representing color Scanners, monitors, and printers all behave differently (RGB vs CMYK) –Two devices will rarely reproduce the same color in exactly the same way Due to the color management system employed –Different devices, even different brands of a device, may have different color gamuts Color Gamut is the range of colors that can be produced by a given device Typical monitor’s gamut Typical printer’s gamut Visible Light Spectrum Color Matching – Why it’s needed?

36. 36  PostScript Level 1 Color Model C = 1 – R M = 1 – G Y = 1 – B K = min (C,M,Y) C’ = C – K M’ = M – K Y’ = Y – K Black Generation (BG) calculates the amount of black to be used when trying to reproduce a particular color. Under Color Removal (UCR) reduces the amount of C, M, & Y components to compensate for the amount of black that was added by the black generation. Color Matching – Complement Color

37. 37  The PANTONE® Matching System (PMS) consists of a table of formulas (C+M+Y+K) for emulating 942 solid spot colors in the PMS  Palettes are loaded into applications or the formulas are specified within documents –Must select colors in CMYK color space  PANTONE Tables are product specific  Printing with PANTONE Colors is device dependent  Once a printer-specific PANTONE Color is specified, that application file is now device specific  Only for spot colors, not for images Color Matching – Spot Color Simulation - Pantone

38. 38  Instead of providing application-specific PANTONE Tables, different manufacturers (such as EFI) have PANTONE Spot Color recognition built into the printer firmware  In-printer spot color processing advantage: –Better able to support different output conditions (changes in media, halftones, etc) Spot color simulation is done via a mathematical calculation in the color matching system; adjustments for changing conditions are quickly calculated on the fly  Application-specific PANTONE Tables advantages: –Better accuracy Application-specific PANTONE Tables are created via a visual adjustment so the output results in a better visual match than mathematical computation alone Application PANTONE Tables vs In-Printer Spot Color Recognition

39. 39  Application-specific color tables for common graphic arts applications including –Adobe Photoshop –Adobe Illustrator –Adobe InDesign –CorelDRAW Graphics –Corel DESIGNER –QuarkXPress  Additional formats include –EPS Charts –TIFF Charts –Adobe Acrobat Reader –Text Format Color Matching – Konica Minolta’s PANTONE Tables

40. 40  It is desirable to specify a color without referring to a particular device.  To do this we need to: – Represent a color in an unambiguous or device-independent way. – Use a neutral color language or specification by which all color information is referenced. – Have a translator to convert device-dependent color to device-independent color (and back again)  CIE L*a*b* is a perceptually linear, device independent color space used to convert between 2 device-dependent color spaces Color Matching – Device Independent Color

41. 41  The most accurate method of color matching is a color management system (CMS). –Compares the source gamut with the gamut of the device on which the color will be printed – Makes any adjustments necessary to represent the color consistently among devices Scanner (source) Profile Source Profile Monitor (destination) Profile Simulation Profile Printer Profile Color Matching – Color Management System (CMS)

42. 42  The math module  CMM uses ICC profiles to convert one device-dependent color space into the Profile Connection Space (PCS) and then to a second device- dependent color space  PCS is L*a*b* sRGB Image data sRGB profile Printer profile Printer output data CIE L*a*b* Color Matching – Color Matching Module (CMM)

43. 43  An ICC profile is a characterization, or description, of the color properties of a device in a particular state – different resolutions, screening, and media  Profiling a device simply describes its color capabilities but does not alter its behavior.  Device Profiles are divided into three classifications – Input profiles for devices such as scanners and digital cameras – Output profiles for devices such as printers, film recorders, presses – Display profiles  Gamut mapping information is stored within the profile –Gamut mapping information specifies how out-of-gamut colors should be adjusted to bring them in gamut Color Matching – ICC Profiles

44. 44  RGB Source Profile –The source of how the job was created sRGBColorMatchAdobe RGB (1998) Apple RGBBlue AdjustNone  Simulation Profile –Profile of the device or standard that the user is trying to simulate SWOPEuroscaleCommercial Press DICToyoNone  Destination Profile –The printer’s profile Auto Color Matching – Konica Minolta ICC Profile Support

45. 45 Konica Minolta Drivers - ICC Configuration

46. 46  Photographic (Perceptual) –The default for printing photographs. –In order to reproduce the most realistic color for a photo, whenever colors fall outside the printer’s gamut, all colors within the photo will be adjusted (shifted) in order to maintain the relationship between tones.  Vivid (Saturation) –The default for printing graphics, text and spot color within a page –Adjusts the out-of-gamut colors to the most saturated color possible.  Colorimetric –Used to print colors exactly unless they are out of gamut. –Only colors that are out of range will be adjusted and they will be shifted to the nearest reproducible color by tone and shade. –Relative For printing exact colors relative to a particular white point. –Absolute Color For printing colors exactly without reference to a white point. Color Matching – Rendering Intents

47. 47 Konica Minolta Drivers – Rendering Intent

48. 48  Black –R=G=B=0 will print with black toner only Advantages: Sharp black text, neutral black Disadvantages: Discontinuity from black to gray, grays may not be neutral  Black and Gray –R=G=B will print with black toner only Advantages: Sharp black text, neutral grays Disadvantages: Discontinuity between gray and near gray  Composite –R=G=B prints with CMYK toners Advantages: Best images, no discontinuities Disadvantages: Blacks and grays may not be neutral, neutral text not as sharp Color Matching – Konica Minolta Gray Treatment

49. 49 Konica Minolta Drivers – Gray Treatment

50. 50  Custom source, simulation or destination profiles can be downloaded to the printer and selected in the driver for a customized workflow –Custom profiles can be obtained from the source or simulation device manufacturer, or created by expert users using third-party software such as XRite EZcolor –Download Manager software allows expert users to download custom profiles to the printer –Driver can be configured to use custom profiles Konica Minolta Drivers – Custom Profiles

51. 51 Konica Minolta Download Manager

52. 52 Konica Minolta Drivers – Custom Profiles

53. Color Technology: PictBridge magicolor 7450

54. 54  A standard that allows for the printing of images from a PictBridge- compliant digital camera directly to a PictBridge-compliant printer without the use of a computer –The two devices are connected directly to each other with a USB cable –Print settings are set via the display on the digital camera Default print settings for the printer will be used if certain settings (such as media type, size, and print quality) cannot be selected via the camera Print settings/functions available depend on the individual device specifications –The print job is sent directly from the digital camera to the printer PictBridge

55. 55  Image data is sent to the printer in the digital camera’s inherent format, typically JPG  The image typically contains an embedded ICC profile (usually sRGB) which is then used by the printer as the source profile for color matching sRGB JPG Image data sRGB profile Printer profile Printer output data CIE L*a*b* Konica Minolta PictBridge Implementation

56. 56  PictBridge compatibility  Media support up to 12.25 " x 18 "  No PC or special software required  Supported functions – Index prints – 1, 2, 3, 4, 6, and 8-up photos – Batch prints – Fit-to-page – Multiple copies – Varied or duplicate images on the same page – Plain paper or photo media – 4" x 6" prints Camera Direct Photo Printing - Advantages

57. Target Markets Competition magicolor 7450

58. 58 Target Markets  Ad Agencies  Graphic Arts Businesses  Professional Photographers –Proofs, Digital Images, Event Books  Marketing Departments –Proofs, Digital Images, Print on Demand  Print Shops –Cards, Proofs, Print-for-pay Other Verticals  Retail and SMB Business –Flyers, Mailers, Signs, Shelf Talkers  Realtors –Digital Images, Property Listings, Flyers  Financial Institutions –Investment Illustrations, Reports

59. 59 Competitive Position

60. 60 Competitive Position

61. 61 Competitive Position

62. 62 HP Color LaserJet 5550 Speed: 27 ppm Footprint: W27.7" x D22.7" = 629 sq. in. Volume: W27.7" x D22.7" x H25.2" = 15,846 cu. in. Space Requirements 41% Larger magicolor 7450 Speed: 24.5 ppm Footprint: W25.5" x D23.6" = 602 sq. in. Volume: W25.5" x D23.6" x H18.7" = 11,254 cu. in.

63. 63  Fast—Average response time less than 1 minute  Free—Toll-free for 5 years Superb Service  Robust Service & Support Website— Provides up-to-date multilingual drivers, utilities, and manuals  Answer Base—Available 24/7 worldwide Easily Accessible Support Materials “The communication skills, attitude, and demeanor of your Technical Support personnel put me at ease immediately. I knew within the first ten seconds that I was going to get the help that I needed.” R. Rothschild Toll-Free, U.S.-based Technical Support Toll-Free Tech Support 5 Year