1. Web 2.0 Association 2.0 Leadership 2.0 Stephen Abram Vice President, Innovation April 21, 2006 DigitalNow Conference

2. Me CLA OLA SLA ITAC IFI U of Toronto Stephen’s Lighthouse Conferences and writing SirsiDynix Innovation (global)

3. You Country? US, Canada, Central or South America, EC, Asia, Pacific Rim, Africa, Association Type? Professional, Trade, Lobby, Regulatory, Demographic,… Coverage? Global, National, Regional… Scope? Education, Lobby, Profit/non-profit, Networking, Service, Publishing, Research, … Challenges? Growing – shrinking – plateauing?

5. ASSOCIATION 2.0 Can I blog my opinion of our board?

7. The Long Tail Animators

16. Reminder: 150,00-250,000 A DAY!

17. The Scary re- wiring of the Millennials and post-Millennials

18. Principled / Values More FriendsMore DiverseRespect Intelligence Optimistic / Positive Internet NativesMore ChoicesFormat Agnostic Balanced LivesAdaptive / FlexibleCivic MindedHigh Expectations CollaborativeNomadicGamersExperiential IndependentConfidentDirectMore Liberal and more conservative Multi-taskersInclusivePatrioticEntrepreneurial Healthy LifestyleFamily OrientedGraphicalAchievement Oriented Millennial Characteristics Credit: Richard Sweeney, NJIT

19. The Engagement Ladder Read/View Argue/Defend Present/Teach Stimulate/Live Act on/ Discuss Content Source Situation Dr. Thomas Davenport

20. Intelligence and Learning Styles Visual/Spatial (Picture Smart) Verbal/Linguistic (Word Smart) Musical/Rhythmic (Music Smart) Logical/Mathematical (Number Smart) Bodily/Kinesthetic (Body Smart) Interpersonal (People Smart) Intrapersonal (Self Smart) –Piaget, Bloom, Gardner, etc.

21. Information Literacy Standard Curriculum Components –Mathematics / Arithmetic –Science, Biology, Physics & Chemistry –English, Languages –History, Geography, Politics, Sociology –Music, Art, Phys ed. –Guidance, Religion

22. Information Literacy Information literacy is integrally tied every aspect of the curriculum: –Mathematical logical thinking skills - Math and Arithmetic –Scientific method - Sciences –Criticism, interpretation and comprehension - English and languages –Analytical thinking - History, Geography –Interpretive and imaginative- music, art & phys ed. –Inter and Intrapersonal skills - Religion, Guidance, etc. –There is an imperative for people to have a lifelong curriculum - a personal learning strategy

23. Personas

24. Great Expectations The future is already here, it’s just not evenly distributed yet!

25. Expectations 1.0 Yes the principles and foundations of associations have not changed... We have always done this. The tools we use are entering a new era. And where we get the tools, how we use them, and how flexible and timely we can be is changing. Will attitudes and aptitudes change if we don’t re- frame the conversation? Maybe.

26. Web Expectations 1.0 Educate (vs. Learn) Search Retrieve View Print Link Navigate Read...

27. Association Expectations 1.0 Link me to others Educate me Give me a leg up Fix the government Give me benefits I’ll give you time I’ll pay a you on spec Represent my interests Deliver an experience

28. Pandora

32. Association 2.0

33. WEB 2.0 “Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes.” Wikipedia

34. Association 2.0 is an operating model that allows associations to respond rapidly to market and member needs. This does not mean that we abandon our current members or our mission. It is a philosophy of rapid change, flexible organization structures, new Web 2.0 tools, and member participation that will put our associations in a much stronger position, ready to efficiently and effectively meet the needs of a larger population.” Adapted from Michael Casey, LibraryCrunch.com blog Gwinnett County PL

35. Association 2.0 is very much influenced by technology-driven, two-way, social interactions between staff and staff and staff and members and all and influencers. A2 has provided a framework within which we’ve been able to re-evaluate every aspect of classical association mqnagement with the end goal of usability and findability in mind. Adapted from John Blyberg, Blyberg.net, AADL

36. Darlene Fichter, 2006

37. WEB 2.0 RSS – really simple syndication

38. WEB 2.0 Wikis

39. WEB 2.0 New Programming Tools: AJAX, API, Mash-ups, widgets, wizards, Java/J2EE

42. WEB 2.0 Blogs and blogging

43. WEB 2.0 Commentary and comments

44. WEB 2.0 Sensemaking – e.g. Squidoo

45. WEB 2.0 Personalization and My Profiles

46. WEB 2.0 Podcasting, P2P and MP3 files

47. WEB 2.0 Streaming Media – audio and video

48. WEB 2.0 Reviews and User-driven Ratings

49. WEB 2.0 Recommender Functionality

50. WEB 2.0 Personalized Alerts

51. WEB 2.0 Web Services

52. WEB 2.0 Instant Messaging and Virtual Reference

53. WEB 2.0 Folksonomies, Tagging and Tag Clouds Visualization

54. WEB 2.0 Photos (e.g. Flickr, Picasa)

55. WEB 2.0 Social Networking

57. WEB 2.0 Socially Driven Content

58. WEB 2.0 Data Mining: Who do I deliver?

59. WEB 2.0 Open Access, Open Source, Open Content

60. WEB 2.0 Social Bookmarking

61. WEB 2.0 eLearning, Distance Education, Accreditation and regulation

62. WEB 2.0 Productivity Tools

65. Association 2.0 All of the above! And a culture of nimble experimentation.

66. Association 2.0 Networking Learning Community Content Sharing and Creation Productivity Identity

67. Association 2.0 The Guru of the Information Age!

68. Association 2.0 Understands the power of the Web 2.0 opportunities

69. Association 2.0 Learns the major tools of Web 2.0 and Association 2.0 and tries to innovate

70. Association 2.0 Combines e-resources and print formats and is container and format agnostic.

71. Association 2.0 Is device independent and uses and delivers to everything from laptops to Smartphones to PDAs to iPods

72. Association 2.0 Develops targeted federated search and adopts the OpenURL standard

73. Association 2.0 Connects people and technology and information in context

74. Association 2.0 Doesn’t shy away from non-traditional content organization and classification and chooses tagging, folksonomies and user-driven content descriptions where appropriate.

75. Association 2.0 Embraces non-textual information and the power of pictures, moving images, sight and sound

76. Association 2.0 Understands the ‘long tail’ and leverages the power of old and new content

77. Association 2.0 Sees the potential in using content sources like the Open Content Alliance, Google Print and OpenWorldCat

78. Association 2.0 Sees the potential in e-learning

79. Association 2.0 Connects members up to expert discussions, conversations and communities of practice and participates there as well

80. Association 2.0 Uses and develops advanced social networks to enterprise advantage

81. Association 2.0 Connects with everyone using their communication mode of choice – telephone,mail, print, Skype, IM, SMS, e-mail, virtual interactivity, etc.

82. Association 2.0 Encourages data mining of member driven metadata and member developed content and commentary

83. Association 2.0 Understands the wisdom of crowds and the real roles and impacts of the blogosphere, web syndicasphere and wikisphere

84. Association 2.0 Understands their members at a deep level – not just as pointers and clickers

85. Association 2.0 Understands members deeply in terms of their goals and aspirations, workflows, and social and content needs, and more.

86. Association 2.0 Association 2.0 is where their members are, when the member is there. This is an immersion environment.

87. Association 2.0 Association 2.0 strives to spend more time on direct member impact than association management.

88. Association 2.0 CAE 2.0 plays.

95. Associations Members Content, Publishing & e-Resources: eGov, Programs & Alliances Local and Government Partners Learning & Education Future Component Community Groups Future Components Collections Connections & Resources Emerging Model for Community, Learning and Research Enterprises FacultiesStudents Researchers Clubs Hobbyists Credit: adapted from Rick Luce, LANL Influence Legislators Employers

96. Library 2.0

102. Usability The A frame adopted from newspaper layout is not what works. Eyetools

103. Preparing for the Inevitable

104. Classic Technology Adoption Source: Geoffrey Moore. Crossing the Chasm, 1991. Where Are We?

105. Barriers What are they?

106. Questions… Comments …

107. Associations

108. Stephen Abram, MLS VP Innovation, SirsiDynix Cel: 416-669-4855 stephen.abram@sirsidynix.com http://www.sirsidynix.com Stephen’s Lighthouse Blog http://stephenslighthouse.sirsi.com Let’s Go!