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Published byScot Hoover Modified over 9 years ago
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Answer the following questions in complete sentences in your journal. ◦ 1. In what ways has technology changed the way we get our information in this country? ◦ 2. With the vast array of sources from which we get our information today, how can we ensure that the information we are getting is as unbiased & accurate as possible? ◦ 3. Would it be better to have several biased news media outlets with the freedom to present their information however they please, or to have a single media outlet, controlled by the government that presented a singular clear message? Why?
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Science & the Mass Media
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Trace the major developments in the history of mass media & identify the types of mass media in the United States. Explain how the sociological perspectives of mass media differ. Analyze & discuss some contemporary issues in mass media.
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instruments of communication that reach large audiences with no personal contact between those sending information & those receiving
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The Emergence of Mass Media as a Social Institution
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people in the earliest nomadic communities had little need for any mass media. Why? Sumerians produced first form of writing, cuneiform, 5,000 years ago
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in the 1450s, Johannes Gutenberg developed movable type. ◦ made books less expensive, more widely available
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growth of cities due to industrialization encouraged more people to move to the cities people made more money working in factories, children learned to read & write 1 st newspapers appear
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digital computer completely changes the way people store & access information ◦ Internet Information Society: a community in which the exchange of information is the main social & economic activity
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Print, Audio, Visual, Online, Convergence
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newspapers, magazines & books substantial but declining audience
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sound recordings & radio everyday, at least 75% of Americans 12 or older, tune into radio.
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movies, television, DVDs 98% of Americans have television sets
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internet offers many services such as email, online chat/discussion groups & online shopping
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many experts believe that mass media is merging ◦ example: Smartphones, Kindle, Pandora, etc. coincides with merging of media companies ◦ example: AOL & Time Warner Cable
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Listening Post: 2009 Iranian Election Listening Post: 2009 Iranian Election ◦ What effects do you think that the development of social media technology will have on the ability of governments to suppress, censor, or control information? ◦ What other implications do you see these technologies having for society?
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Functionalism vs. Conflict Theory
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mass media perform functions that support the stability & smooth operation of society ◦ education ◦ information ◦ socialization ◦ entertainment
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purpose of mass media is to maintain the present social order ◦ encourage the acceptance of power structure ◦ Knowledge-Gap Hypothesis: as news information enters society, wealthy & better-educated members acquire it at a faster rate than poor & less-educated people ◦ Digital Divide: the gap between those with access to new technologies & those without
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Keith Olbermann on tax cuts Keith Olbermann on tax cuts Sean Hannity on tax compromise Sean Hannity on tax compromise ◦ While watching both video clips, make notes of bias that you see. ◦ Why do major news sources present biased coverage or viewpoints? ◦ Is there any such thing as objectivity, or lack of bias, in the media?
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