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2. PHERSON ASSOCIATES IS LOCATED IN RESTON, VIRGINIA AND IS HOME TO “THE FORUM”, A STATE-OF-THE-ART TRAINING AND CONFERENCING FACILITY. 2010 Pherson Associates, LLC Proprietary 2 Pherson Associates was founded in 2003 as a woman-owned business, and now has over sixty employees and consultants, most with security clearances. Our cadre of experts is made up of former senior managers and analysts from the CIA, FBI, State, DIA, and the private sector.

3.  Analytic techniques and methodologies  Critical thinking skills  Effective communication and collaboration  Counterterrorism  Counterintelligence  Security risk analysis  Subject matter expertise in regional and functional areas 2010 Pherson Associates, LLC Proprietary 3

4. 4 Publications Training Facilitation Technique and Tool Development We instill imagination and rigor in analysis across government and private industry through unique and proven methods.

5. PUBLICATIONS Richards J. Heuer, Jr., Psychology of Intelligence Analysis Randolph H. Pherson, Handbook of Analytic Tools and Techniques Richards Heuer and Randolph Pherson, Structured Analytic Techniques for Intelligence Analysis, February 2010 Selected articles, including: The Essence of Collaboration: The IC Experience in the National Security Arena: Myths and Reality, June 2009 Handbook of Critical Thinking Skills, Summer 2010 Occasional papers, rare events series and case studies, www.pherson.org 2010 Pherson Associates, LLC Proprietary 5

6. SOFTWARE TOOLS 2010 Pherson Associates, LLC Proprietary 6 Analysis of Competing Hypothesis (PARC) Collaborative Analysis of Competing Hypotheses (Web 2.0) Hypothesis Generator Indicators Validator

7. Structured Analytic Techniques Effective Writing and Briefing Critical Thinking Skills TAILORED TAILORED APPROACHES FOR EVERY ANALYTIC CHALLENGE 2010 Pherson Associates, LLC Proprietary 7 All of our courses, facilitation support, and coaching services arecustomized to enable analysis and meet the client’s needs.

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9. 9 How do I get started? What’s the point? Where’s the beef? What information is missing? What’s my argument? How do I best communicate my message?

10. CLEAR THINKING = GOOD WRITING 2010 Pherson Associates, LLC Proprietary 10 Put conclusions up frontKnow your consumer’s needsEconomize on wordsSelf-edit your writingUse active voiceBe conciseUse precise languageOrganize logicallySee the big picture Basic Principles of Effective Writing

11. Leader and Analysts clearly articulate individual performance expectations, evaluation metrics, and rewards for constructive participation Leader Articulates goals Identifies team Enforces accountability Analysts, Facilitator, and Technologists build and maintain collaborative analytic workspace, identify technology needs Facilitator Identifies needed techniques Leads structured analytic sessions Analysts Subject Matter Experts Effective Collaboration Effective Collaboration All participants work from same question; establish agreed team norms and expectations for communication s, dispute resolution, and allocation of individual responsibilities Technologist Builds and optimizes tools Facilitation, Mentoring & Coaching 2010 Pherson Associates, LLC Proprietary 11 Leader and Facilitator agree on project timeline, focus, and applicability of small group process

12. BROAD CLIENT BASE Department of Homeland Security Office of Intelligence and Analysis State and Local Fusion Centers Transportation Security Administration Federal Bureau of Investigation National Geospatial-Intelligence Agency Office of National Counterintelligence Office of the Director of National Intelligence Office of the Secretary of Defense US Department of State Drug Enforcement Administration National Drug Intelligence Center Department of Transportation World Bank Other Intelligence Community Organizations Private Sector 2010 Pherson Associates, LLC Proprietary 12

13. Mary O’Sullivan, Dean of the Forum Office: 703-390-9947 Email: mosullivan@pherson.orgmosullivan@pherson.org Terri Lange Executive Assistant Office: 703-390-9943 Email: tlange@pherson.orgtlange@pherson.org Fax: 703-390-9955 www.pherson.org Contact Data 2010 Pherson Associates, LLC Proprietary 13