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Cambashi Cambashi Limited Ideas and Solutions 28 September 2000 The Virtual Institute as a market oriented network Peter Thorne
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Cambashi - 2 - Workshop on Virtual Institutes Cambashi Internet Opportunity Organisations and Partnerships Experiences Making it work Conclusion Agenda
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Cambashi - 3 - Workshop on Virtual Institutes Cambashi - independent experts on IT for industry Research the business reasons for industry to invest in Information Technology Interview European user managers on a peer to peer basis Conduct desk (virtual desk) research Listen, analyse & understand
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Cambashi - 4 - Workshop on Virtual Institutes Company profile 15 years of profitable growth Staff owned 15 staff + associates Over 1m euro revenues Strong balance sheet Investing in research Pan-European perspective
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Cambashi - 5 - Workshop on Virtual Institutes Cambashis products and services Management consultancy Marketing consultancy Best practice benchmarking Marketing services
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Cambashi - 6 - Workshop on Virtual Institutes CATN profile Started 1989 50+ consultants Worked in >25 countries Experience > 100 projects together Economists, engineers, scientists, managers
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Cambashi - 7 - Workshop on Virtual Institutes CATN Your partner in Europe Denmark France Germany Greece Italy Netherlands Spain Switzerland United Kingdom and now listening posts in: United States Japan
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Cambashi - 8 - Workshop on Virtual Institutes Our process is to combine our and your strengths Business Opportunities Information Action Plans Analysis
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Cambashi - 9 - Workshop on Virtual Institutes Cambashi Internet Opportunity Organisations and Partnerships Experiences Making it work Conclusion Agenda
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Cambashi - 10 - Workshop on Virtual Institutes The Internet is a discontinuous innovation Basic infrastructure change Three enabling factors: Self-service New workflows Content It is the first discontinuity of this type to really impact Were in uncharted territory
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Cambashi - 11 - Workshop on Virtual Institutes Old, Static Locations and Communications Permanent location Occasional (perhaps intense) communication FacilityInstitutionPartner JournalConference
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Cambashi - 12 - Workshop on Virtual Institutes New, Dynamic People move Get the best people on your team - even if only sometimes Internet makes this possible
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Cambashi - 13 - Workshop on Virtual Institutes Flexibility and Agility An issue for Business Also an issue for Institutions Responsive Network
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Cambashi - 14 - Workshop on Virtual Institutes Cambashi Internet Opportunity Organisations and Partnerships Experiences Making it work Conclusion Agenda
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Cambashi - 15 - Workshop on Virtual Institutes Organisation, IT and Value-add Command and Control Business Units Individual Entrepreneurs CentralisedClient server Internet Head OfficeCellularTemporary teams Organisation IT Value-add PredictableUnpredictable Slow to change AgileLess scaleable More scaleable
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Cambashi - 16 - Workshop on Virtual Institutes Strategic Alliance! 100s per week Variation in Substance From press-release (and thats all) To new force in the marketplace The chicken, the pig and breakfast
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Cambashi - 17 - Workshop on Virtual Institutes Here today, gone tomorrow? Weve got a web-site Weve got e-mail What more do you want?
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Cambashi - 18 - Workshop on Virtual Institutes Substance, weight, permanence also add value Commitment Individuals, partners, customers respond Worth investing to reduce transaction costs
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Cambashi - 19 - Workshop on Virtual Institutes Cambashi Internet Opportunity Organisations and Partnerships Experiences Making it work Conclusion Agenda
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Cambashi - 20 - Workshop on Virtual Institutes CATN experience Top level face-to-face meetings still needed Constitution provides a basic level of trust Legal vehicle to own shared IPR Partners commit budget and resource to execute agreed business plan Mechanics of information sharing are secondary
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Cambashi - 21 - Workshop on Virtual Institutes Syndicated Project experience Multiple bosses creates (one) opportunity to redirect problems Authority of project manager Unused conflict resolution procedure Specification, progress, results, all visible to all participants No inner-circle!
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Cambashi - 22 - Workshop on Virtual Institutes Projects to synchronize geographically dispersed activities Camb. Info. Channel Success Stories Competitive Analysis Etc. Website Requirements, Creation and Update Processes Website Design, Implementation and Hosting Content Client Intranet
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Cambashi - 23 - Workshop on Virtual Institutes Cambashi Internet Opportunity Organisations and Partnerships Experiences Making it work Conclusion Agenda
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Cambashi - 24 - Workshop on Virtual Institutes Making it work Market research Marketing consultancy Marketing services Management consultancy
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Cambashi - 25 - Workshop on Virtual Institutes Risks and Counter-measures Nothing happens Enthusiasm first, then disappointment Unreliable partners Talking shop No synergy between heroic individual efforts 80% of the work is done by 20% of the partners Champion Interdependence Committed plan and resources Top-level personal communication Well defined reason for being e.g. customers and suppliers, tangible deliverables
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Cambashi - 26 - Workshop on Virtual Institutes A Business Plan (1) Mission Role of planned product or service and why it is better (or at least different!) Target market requirements and volume Products /services/ pricing / demand forecast Suppliers / value-add / distribution
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Cambashi - 27 - Workshop on Virtual Institutes A Business Plan (2) Competitors, risks and countermeasures External SWOT The team that will execute the plan - internal SWOT Structure / problem resolution / ownership / IPR Costs and revenues Timeline and metrics
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Cambashi - 28 - Workshop on Virtual Institutes Cambashi Internet Opportunity Organisations and Partnerships Experiences Making it work Conclusion Agenda
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Cambashi - 29 - Workshop on Virtual Institutes Its not just e-mail and a website Reason for being Equipment, procedures, communications People and Partners Plan Project Manager / Champion Customers
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Cambashi Cambashi Limited Ideas and Solutions 28 September 2000 Thanks for listening! Any questions? www.cambashi.com
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