1. INTRODUCTION

2. Objectives Identify current constraints for N9 Marketing teams Understand the relationship between content and digital channels Identify the 4 key requirements for Adaptive Content Understand key elements of Content Modeling Review the onboarding process and deliverables

3. Project Overview Key Milestones Initial project kick-off on 06/13 Defined project scope and identified key objectives A Regional working group formed Discovery meetings took place every two weeks Development occurred iteratively Key development decisions were reviewed with the working group on a periodic basis Enterprise rollout was initiated on 4/14

4. Current State – Silo’d Marketing Channels Email Broadcast Web MobileSocial Media Future Channels Admin 3Admin 2Admin 1Admin 5Admin 4

5. Multi Channel Content Governance webCentral Email Broadcast Web MobileSocial Media Future Channels

6. “IT’S NOT WEB CONTENT, MOBILE CONTENT, TABLET CONTENT, EMAIL CONTENT, SOCIAL CONTENT, OR EVEN PRINT CONTENT. IT’S JUST YOUR CONTENT.”

7. Adaptive Content Four requirements of Adaptive Content Reusable content: Content that has been developed to maximize reuse across marketing channels Structured content: Discrete content chunks can be combined in different ways for different channels Presentation-independent content: Design decisions can be made by the platform, rather than having style and format imposed on the content. Meaningful metadata: Tags, groups, and date information can be used to filter content

8. Content Modeling Process by which undifferentiated blobs of content are organized into a system of: Content types: What kind of content is it? Is it an event, dinning, fitness, CYP, Lodging etc.? Attributes: what fields or content elements can or must be entered? Limits: What limits are set on each attribute/field? Does the field require a specific numeric format, character limit, or date format? Relationships: How are different content types connected? What attributes and data limits can be shared among different content types?

9. TEMPLATES DEFINE HOW CONTENT IS PRESENTED FOR EACH CHANNEL

10. Templates

11. Images

12. Main content

13. Details

14. Description

15. Events

18. ONBOARDING PROCESS

19. Design & Development Process Phase 2: Discovery & PlanningPhase 1: Training Content Input (12-16 weeks) Phase 3: ArtworkPhase 4: HTML/CSS & Mobile App Sitemap & WireframeBranding DevelopmentTemplate DevelopmentTraining

20. Wireframing

21. Sitemap

22. Deliverables Visual design comps (Photoshop source files) Responsive design templates (HTML 5/CSS 3) Native iOS mobile application Native Android mobile application Web site Web style guide

23. QUESTIONS