Health. Care. Anywhere. Copyright © BodyMedia Inc. 2005 – All Rights Reserved Public Health, Consumer Diagnostics, Individual Wellness.

Health. Care. Anywhere. Copyright © BodyMedia Inc. 2005 – All Rights Reserved $0.6 Trillion $1.2 Trillion $9 Billion Approximately $1.8 Trillion spent by US Healthcare annually $0.6 Trillion of these expenses can be attributed to genetic make up of people The remaining $1.2 Trillion is attributed to poor lifestyle choices – people not taking care of themselves Yet, only 0.5% of the total spending in healthcare is directed towards helping people better manage their health. Why?

Health. Care. Anywhere. Copyright © BodyMedia Inc. 2005 – All Rights Reserved Rule 2: They will need, and demand, personal health tools to help them manage their health and wellness. Rule 4: Nearly all of the hundreds of applications satisfying Rule #3 will require accurate underlying physiologic information services. Rule 5: Rule #4 will often require wearable body monitoring that is simultaneously Medical Grade and Consumer- Desirable. The Rules for Bridging the Body Information Gap Rule 3: These personal health tools will monitor and address the root causes of their health: their choices and behaviors. Rule 1: Consumers will rule the future of health and wellness care: that’s the power of a true market system at work.

Health. Care. Anywhere. Copyright © BodyMedia Inc. 2005 – All Rights Reserved To enable a new set of industries in health and wellness management by providing the core underlying physiologic information services through consumer-desirable continuous, free-living body monitoring BodyMedia’s Mission

Health. Care. Anywhere. Copyright © BodyMedia Inc. 2005 – All Rights Reserved Collect: Comfortable, reliable and wearable body monitors Process: State-of-the-art algorithms and machine learning tools Present: Easy-to-use software and display technologies What It Takes To Deliver the Vision

Health. Care. Anywhere. Copyright © BodyMedia Inc. 2005 – All Rights Reserved Clinical Weight Management Diabetes Disease Management Cardiac Disease Management Rehabilitation Sleep Disorder Management Scientific Research Mental Health Management Patient Monitoring Disease Condition Diagnosis Home Care Assisted Living Women’s Fertility/Pregnancy Management Self Care Sleep Management Self Care Weight Management Self Care Mood/Stress/Mental State Management Infant Monitoring Corporate Wellness Club-based Weight Management Fitness and Sports First Response / Military Occupational/Industrial Health & Safety Transportation Physiologic Information Service Markets PROFESSIONAL SELF CARE CLINICAL

Health. Care. Anywhere. Copyright © BodyMedia Inc. 2005 – All Rights Reserved The Opportunity to Learn is Growing Exponentially 2 Million Hours of Multi-Parameter Data From Free-Living Users…And Counting!

Health. Care. Anywhere. Copyright © BodyMedia Inc. 2005 – All Rights Reserved Energy Expenditureerror < 10% Physical Activity Durationerror < 3% Exercise Type Identificationerror < 10% Number of Stepserror < 1% Sedentary Durationerror < 3% Lying Down Durationerror < 1% Sleep Onseterror < 3 minutes Wake Timeerror < 3 minutes Sleep Durationerror < 5% Motoring Durationerror < 5% The New Vital Signs

Health. Care. Anywhere. Copyright © BodyMedia Inc. 2005 – All Rights Reserved ECG from the upper arm Continuous Core Body Temperature REM Glucose level surrogates Distress / Falling Down Identification (bio-fingerprinting) Mental Health Metrics / Social Rhythm Disruptions Mental stress / Anxiety Medication Compliance / Titration Fatigue / Alertness Hydration / Homeostasis Event Prediction Calories consumed The Next New Vital Signs EXPLORATION DEVELOPMENT TESTING

Health. Care. Anywhere. Copyright © BodyMedia Inc. 2005 – All Rights Reserved 4. DARPA is knowledgeable about wearable body monitoring, but is focused so far out (10 years+) that their support has no medium term public health implications. NIH is not widely knowledgable about wearable body monitoring. SBIR’s are more trouble than they’re worth. Help find ways to support more research in how these technologies can be used to create outcomes improvements in the population. How Can The Government Help? 1.Create reimbursement codes to help support the chronically ill (diabetes, CHF, asthma, COPD, etc.) in using long term body monitoring-assisted lifestyle coaching associated with managing their conditions 3.Widen the definition of tax-deductible healthcare expenses to include products and services like body monitoring no matter what stage of their conditions the taxpayer currently is. 2.Ensure that Health Savings Accounts (HSA’s) can be used for body monitoring products and associated services

Health. Care. Anywhere. Copyright © BodyMedia Inc. 2005 – All Rights Reserved At BodyMedia, we are redefining health information – creating simple, cost-effective, personal health tools to empower individuals to become engaged in and responsible for their own health and wellness. - Consumer-coaching, caregiver support, and scientific advancement through data mining the other 99.9% of our lives. - Human body understanding via multi-sensor stream data modeling - Continuous consumer-desirable free-living body monitoring We believe that the future of Healthcare is: - Consumer-centric, consumer-guided health and wellness

Health. Care. Anywhere. Copyright © BodyMedia Inc. 2005 – All Rights Reserved Public Health, Consumer Diagnostics, Individual Wellness.

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Health. Care. Anywhere. Copyright © BodyMedia Inc. 2005 – All Rights Reserved Public Health, Consumer Diagnostics, Individual Wellness.

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