1. Cynthia Eldridge Global BlueStar Manager Marie Stopes International Thursday, November 20, 2008

2. MSI Milestones “Children by Choice not Chance” 1977 first overseas clinic Currently MSI has over 400 centres in 41 countries serving over 5 million clients each year

3. MSI Business Model Centers MSI Partner Outreach MSI Service Delivery Channels Technical Support Programme Support

4. MSI Social Franchising Milestones 2000-2005 - Full and fractional franchises operated in Nicaragua and Honduras 2004 - AMUA Kenya BlueStar 2007 - Planning and Preparation 2008 - Pilot phase 2009 - Pilot evaluation and scale-up

5. MSI BlueStar Countries with MSI operations Countries with BlueStar 2009 BlueStar potential countries

6. BlueStar Steps Branding/Marketing Selection Client Numbers Franchise Fee £ £ £ £ £ £ TrainingT Agreements T T T T T M&E, Supervision Mapping & Baseline Data M&E, Supervision Franchise Fee £

7. BlueStar Branding

9. Quality Assurance ActivityMinimum Frequency Carried out by Setting project objectives and indicators (log frame) Start of project, expansion of project BlueStar Team Developing and M&E frameworkStart of projectBlueStar Team Audit and MappingStart of project, expansion and End of project BlueStar Team or Research Agency Surveys (TS, KAP or CIS)Start and End of Project/PilotResearch Agency StarscanAnnuallyBlueStar Team QTAAnnuallyMS MDT Team Mystery ClientBi-annuallyBlueStar Team Project ReportsMonthly and quarterlyBlueStar Team and Franchisees

10. BlueStar Services KEY: X – Current, X – Planned, R - Through referrals

11. BlueStar Franchisees

12. Level of Franchised Provider

13. BlueStar YTD Results

14. YTD Results per franchisee

15. Take Home Messages BlueStar social franchising is one of the key components of MSI’s business model and critical to meeting its goal of 20 million CYPs x 2010. MSI is focused on increasing access to LTFP and CAC through BlueStar. Most BlueStar programmes are in pilot stage. 2009 will be about pilot evaluations and scale up.