1. NAME OF THE CASE

2. This presentation must contain max. 20 pages, including 1 key visual. Only this PPT format is allowed. Use of English is mandatory. Audio & video files of commercials will be delivered separately! (PLEASE DO NOT INTEGRATE THEM IN THE PPT) Online applications will be shown by screenshots, or in a short movie file.

3. Category Advertiser –Advertiser’s name: xxxxx –Name & role of the marketing responsible for this activation campaign: xxxxx Key numbers –Start date : xx/xx/2014 –End date : xx/xx/xxxx –Total Budget including media budget: xxxxxxxxx Name of the case

4. Brand Briefing –What was, in short, the problem to be fixed by the advertiser?

5. Name of the case Market –What was the state of the market? What market share the product had before the activation campaign? What was the competition doing?

6. Name of the case Objectives –Which were the business and communication objectives? How do you measure the results?

7. Name of the case Target –What were you primary and secondary target groups? –Why?

8. Name of the case Creative concept –Describe your creative idea (theme, mechanism, visual concept,...)

9. Name of the case Key Visual

10. Name of the case Media –Which media did you choose? Did you use them in a creative way?

11. Name of the case Results –What was the impact of the activation on the sales, the market share, the brand image,... –Do you have non-quantifiable results to share?

12. Name of the case Certificate –« Name of the Client » validates and certifies that this campaign was achieved.

13. ONE PAGE BOARD BRIEFING STRATEGY CREATIVE APPROACH RESULTS